144 Pages
by
Routledge
144 Pages
by
Routledge
144 Pages
by
Routledge
Also available as eBook on:
In recent years, communication scholars have taken a renewed interest in analyzing the audience and its impact on the communication process. Similarly, news editors and producers have often turned toward a marketing orientation which seeks to give new readers and viewers what they want, or at least what they say they want. Yet, there has still been little written about just how the audience... Read more
Contents: Introduction: How Audience Images Help Construct the News. The News Audience in Theory. The Tacit Audience in Newsmaking. The Tacit Audience in News Values: Timeliness, Proximity, Conflict, and Prominence. The Tacit Audience in the "Master" News Values: Interest, Importance, and Impact. The Audience From Different Organizational Levels. News to Touch the Audience.
Biography
Dwight DeWerth-Pallmeyer
