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Routledge Focus in Tourism


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Neighborhood Branding, Identity and Tourism

Neighborhood Branding, Identity and Tourism

1st Edition

By Staci M. Zavattaro
March 19, 2019

This book delves into neighborhood branding by looking at the City of Orlando and the identities that set each neighborhood apart from others. Orlando is an international tourism capital, known for its abundant theme parks that allow for an escape from reality. The word "Orlando" is almost ...

Entertainment Tourism

Entertainment Tourism

1st Edition

By Jian Ming Luo, Chi Fung Lam
November 07, 2017

Entertainment tourism has recently become more popular. Entertainment attractions encourage tourists to travel around the world to have fun and are an important part of many gaming destinations. This book explores the tourist experience in entertainment destinations. It introduces and outlines the ...

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