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Routledge Focus on Linguistics


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Advertising and Multilingual Repertoires from Linguistic Resources to Patterns of Response

Advertising and Multilingual Repertoires: from Linguistic Resources to Patterns of Response

1st Edition

By Marco Santello
September 13, 2016

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in ...

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