2nd Edition

Routledge Handbook of Sport Communication

Edited By Paul M. Pedersen Copyright 2025
    496 Pages
    by Routledge

    The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline of sport communication. 

    Now in a fully revised and updated second edition, it explores communication within, through, and for sport in various theoretical, conceptual, cultural, behavioral, practical, and managerial aspects. Including contributions from leading sport communication scholars and professionals from around the world, the book is structured around four key themes: theoretical and conceptual foundations; mediated aspects of sport communication; sociological aspects; and organizational, technological, and managerial aspects. This new edition includes expanded coverage of important and emerging topics within sport communication including cross-cultural communication, rhetoric in sport, storytelling, the business of sports broadcasting, athlete activism, and communication within sports teams. 

    Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher, or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.


    Paul M. Pedersen  

    Part I: Theoretical and Conceptual Aspects of Sport Communication 

    1. Theories in Sport Communication Research

    Sang Keon (SK) Yoo, Minkyo Lee, Lauren M. Smith and Sinhae Roh

    2. Research Methods in Sport Communication: A Broadening of the Field

    Merryn Sherwood, Brigid McCarthy and Matthew Nicholson

    3. Critical Discourse Analysis in Sport Communication

    Patrick Crowe and Adam Love

    4. Reflections on Sports in the Media as Seen from a Play and Game Perspective: In a Different Game?

    Kirsten Frandsen

    5. The Rhetoric of Sport

    Daniel T. Durbin

    6. The Storytelling Scheme and System of the Sports Media Complex: Behind the Story

    Valérie Bonnet and Yann Descamps

    7. Sport as a Communication System

    Ulrik Wagner and Rasmus K. Storm

    8. Social Media and Sport Communication: Theoretical Beginnings, Current Assessments, and Future Directions

    Jimmy Sanderson

    9. Intercultural, Cross-cultural and Trans-cultural Sport Communication

    Wei Wei, Ximeng Shang, Changjie Chen and Xinjin Chen

    10. Exploring Concepts and Empirical Evidence of Enjoyment in Mediated Sports

    Hansol Kim, Kihan Kim and Lira Yun 

    Part II: Mediated Aspects of Sport Communication 

    11. Chronicling Sport Culture, Branding Sport Media Institutions: The Television Sports Documentary from Broadcast to Cable to Streaming

    Travis Vogan

    12. What the Olympic Games Communicates to the World: Understanding the Biggest Show in Media

    Andrew C. Billings, Natalie Brown-Devlin and Jaymes Van Gyn

    13. Live Sports Productions Philosophies

    Benjamin L. Lynn and Roxane Coche   

    14. Sports Reporting and Journalistic Principles

    Thomas Horky, Barbara Stelzner, Sada Reed and Roxane Coche  

    15. Sport on Short-form Video

    Mogens Olesen

    16. Changes in the Social Media Landscape

    Galen Clavio and Jared Meisinger  

    17. Research Methods in Social Media Sport Communication Scholarship

    Gashaw Abeza and Norm O’Reilly

    18. Media Coverage of International Sport

    John Vincent and John S. Hill   

    19. International Perspectives on the State of Print Sport Media

    Matthew H. Zimmerman, Ilan Tamir, Holger Ihle, Jörg-Uwe Nieland and Jianjun Tang 

    Part III: Sociological Aspects of Sport Communication 

    20. Gender and Sexualities in Sport Media

    Alina Bernstein and Edward (Ted) M. Kian

    21. Anti-Racism in Sport Communication

    Adam Love and Guy Harrison

    22. Youth Sport, Identity, and Media: The Centrality of Youth Sport and the Student-Athlete Paradox

    Lindsey J. Meân and Amy Przytula Vynalek

    23. Communication, Sport, and Family Interactions

    Gregory A. Cranmer and Rikishi T. Rey

    24. Media Coverage of Athletes with Disabilities

    Joshua R. Pate and Robin L. Hardin

    25. Feminist Theories and Sport Communication: Understanding Media Representations of Women’s Sport

    Dunja Antunovic and Cheryl Cooky

    26. Sport, Celebrity, and the Media

    John Harris

    27. Gendered Sport Communication: Criticism, Diversity and Change in Complex Modernity

    Trygve B. Broch and Elsa Kristiansen

    28. Women in Sports Journalism: Making Sense of the Field’s Ongoing Gender Disparity

    Erin Whiteside 

    Part IV: Organizational, Technological, and Managerial Aspects of Sport Communication 

    29. Communication within Sports Teams

    Gregory A. Cranmer and Rikishi T. Rey

    30. The Disruptive Power of AI in Sport and Entertainment

    Norbert Herman and Gashaw Abeza

    31. The Intersection of Technology, Media, and Sport: Conceptualizing Digital Sport

    Kihan Kim, Wonseok Jang, Kyungyeol Anthony Kim and Chan Hyeon Hur

    32. The Business of Sports Broadcasting

    Kevin Hull and Miles Romney

    33. Sport, Analytics, and the Number as a Communication Medium

    Andrew Baerg

    34. Advocacy, Activism, and Social Justice in Sport Communication

    Rebecca A. Alt, Jeffrey W. Kassing and Kyle R. King

    35. Gender, Branding, and Promotional Content: The Empowerment Myth

    Lindey J. Meân, Beth Fielding-Lloyd and Steffanie M. Kiourkas

    36. Training Sports Officials’ Communication: From a Toolbox of Skills to Adapting Appropriately to Audience and Situation

    Ian Cunningham, Duncan Mascarenhas and Peter Simmons

    37. Stadium Performances as Communication Endeavors

    Jeffrey W. Kassing

    38. Communicating the Odds: Sports Gambling and the Media

    Sam Duncan, Brody J. Ruihley and Arif Yüce


    Paul M. Pedersen is Professor of sport management in the School of Public Health at Indiana University Bloomington, USA. As an extension of his previous work as a sportswriter and sport business columnist, Pedersen's primary areas of scholarly interest and research are the symbiotic relationship between sport and communication as well as the activities and practices of various sport organization personnel. A research fellow of the North American Society for Sport Management (NASSM), Pedersen has published over 10 books and more than 125 articles. Founder and editor in chief of the International Journal of Sport Communication, he serves on the editorial board of nine journals.