1st Edition

Routledge Handbook of Tea Tourism

    362 Pages 47 B/W Illustrations
    by Routledge

    The Routledge Handbook of Tea Tourism provides comprehensive and cutting-edge insights into global tea tourism. With contributions from leading scholars and experts across 19 countries, it demonstrates the interdisciplinary nature and breadth of topics associated with global tea tourism.

    Tea is deeply connected to tourism through both travel and consumption. For host communities it provides an opportunity for diversification from the production and/or serving of tea while sharing cultural traditions and improving livelihoods. The Handbook is organised into five parts, with an introduction and epilogue, and the first part begins with an overview of historical and contemporary perspectives on the foundations of tea tourism. It digs into the roots of such tourism in China, the relationship of wild tea to indigenous tourism in Vietnam, heritage railways to tea tourism, and tea tourism in Africa. The second part examines sustainable tea tourism, with examples from Thailand, Turkey, Sri Lanka and India. The third part explores the management and marketing of tea tourism, highlighting tools and techniques for development and the impact of social media on the tea tourism experience. It draws on examples of tea tourism experience in diverse settings, such as the English tea room, a pearl milk tourism factory in Taiwan and a hot spring tea destination in Japan. The fourth part provides perspectives on innovation and practice in tea tourism, such as gastronomical tea tourism in Turkey, Japan and Thailand; tea cafés and community diversification in Japan; the role of GIAHS designation in tea tourism; and tea tour guiding in Iran. Finally, the fifth part provides insights on resilience in tea tourism, examining topics such as human-wildlife conflicts and the impact of the COVID-19 pandemic on the sector in both Asia and Europe.

    This Handbook provides a valuable resource for students and researchers, presenting a rich collection of theoretical and empirical insights, an agenda for future directions in the field and end-of-chapter discussion questions. It also serves as a useful tool for key stakeholders, aiming to increase interaction between academia and industry, encouraging the development of sustainable responsible tea tourism that benefits local communities on a global basis.

    List of Contributors

    List of Boxes

    List of Figures

    List of Tables



    Lee Jolliffe and MSM Aslam

    PART I

    Foundations of tea tourism

    1. Ancient origins of tea tourism
    2. Libo Yan and Kunbing Xiao

    3. Tea tourism and route heritage: Nakeli village on China's Ancient Tea Horse Road
    4. Gary Sigley

    5. Tea and spiritual travel: Panchen Tuo tea
    6. Li Jianming, Min (Lucy) Zhang and Yanting Gu

    7. Wild tea and indigenous tourism: a case from Vietnam
    8. Cuong Duc Hoa Nguyen and Mai Chi Nguyen

    9. The heritage railway and tea tourism: The case of Senzu, Japan
    10. Amnaj Khaokhrueamuang, Akari Takeguchi, Kohei Nagaoka and Koichi Kimura

    11. Cultural heritage and tourism: Friesland tea
    12. Lysbeth Vink, Annette Kappert and Hartwig Bohne

    13. Recognition of the cultural heritage of tea: An international perspective
    14. Hilary du Cros

    15. Teaics as a knowledge resource for tea tourism
    16. Brian Park

    17. Tea tourism in the global south: An African perspective
    18. Lebogang Matholwane Mathole, Unathi Sonwabile Henama, Lehlohonolo Gibson Mokoena and Madiseng Messiah Phori

      PART II

      Sustainability in tea tourism

    19. Integrated management of community-based tea tourism: Value through symbiosis
    20. Bussaba Sitikarn, Athitaya Pathan, and Kannapat Kankaew

    21. Tea community culture and tourism: The case of Turkey
    22. Kadir Çetin and Emre Erbaş

    23. Hospitality and tea: Taking tea culture to the next level
    24. J.A.R.C. Sandaruwani, G.V.H. Dinusha and R.S.S.W. Arachchi

    25. Homestay in small tea gardens: The case of Meghalaya, India
    26. Evarisa M. Nengnong and Saurabh Kumar Dixit

    27. Line rooms: An authentic approach to heritage tea tourism
    28. G.V.H. Dinusha, J.A.R.C. Sandaruwani and R.S.S.W. Arachchi

    29. Employment issues in tea tourism: A way forward
    30. P. Gayathri, D.A.C. Suranga Silva, Krishantha Ganeshan, Bhagya Erathna, Yasas

      Kulasekara and Theeshakya Weerakotuwa

      Part III

      Management and marketing of tea tourism

    31. Service quality in an English tea room: A picture is worth a thousand words
    32. Belinda Davenport

    33. Tea factory tourism experiences: Pearl milk tea in Taiwan
    34. Nikki Wu and Li-Hsin Chen

    35. Facilitating tea stories on Instagram during the COVID-19 pandemic
    36. Joan Pan and Wayne Buente

    37. Cultivating sense of place: Sabah tea experience in Malaysian Borneo
    38. Balvinder Kler and Paulin Wong

    39. Perceptions of tea tourism value and its impact on destination attractiveness
    40. J.P.R.C. Ranasinghe, A.C.I.D Karunarathna, U.G.O. Sammani, H.M.J.P. Herath and P.G.S.S. Pattiyagedara

    41. Revitalizing a region using tea tourism: The case of Umegashima, Japan
    42. Masako Saito

    43. Linking tea, tourism, and community using Porter’s Diamond model
    44. Imali N. Fernando

    45. Marketing Green Tea Tourism Destinations
    46. Kunihiko Iwasaki and Amnaj Khaokhrueamaung

      PART IV

      Innovation and practice in tea tourism

    47. Gastronomy and tea tourism: Tea-oriented gastronomy tours in Rize, Turkey
    48. Gulsun Yildirim

    49. International exchanges and gastronomical tea tourism
    50. Amnaj Khaokhrueamuang, Piyaporn Chueamchaitrakun, and Kazuyoshi Nakakoji

    51. Tea cafés and community diversification
    52. Amnaj Khaokhrueamuang, Hiruna Yagi, Mutsumi Yokota, and Sousuke Goto

    53. Tea tourism promotion in Globally Important Agricultural Heritage Systems (GIAHS)
    54. Kyoko Ishigami and Amnaj Khaokhrueamuang

    55. Exploring the value creation process in the Japanese black tea market and tourism
    56. Risa Takano, Daisuke Kanama, and Naoko Yamada

    57. Tea tourism and tea tour guiding: The case of Iran
    58. Harima Zamani-Farahani

      PART V

      Resilience in tea tourism

    59. Resilience through tea tourism: a tea region case from India
    60. Sujama Roy

    61. Human wildlife interactions in tea tourism: the Dooars in India
    62. Chandan Datta

    63. A resilient tea destination: the Azores archipelago

    Jose Soares de Albergaria Ferreira Pinto


    Li-Hsin Chen and Amnaj Khaokhrueamuang


    Lee Jolliffe is visiting professor at Ulster University, UK. She has written extensively on heritage tourism topics including tea tourism through her 2007 edited book, Tea and Tourism: Tourists, Transitions and Transformations. In researching tea and tourism she has visited tea gardens and estates in many countries, completing a Japanese Tea Master Course in Japan and the World Tea Tours Darjeeling Immersion program in India.

    M.S.M. Aslam is professor in tourism management, Department of Tourism Management at Sabaragamuwa University of Sri Lanka, and Editor in Chief, Asian Journal of Management Studies. He has carried out research on tea and tourism from different perspectives published individually and jointly in international journals and conference proceedings. He initiated and is working with Sabaragamuwa University of Sri Lanka to establish the International Tea Tourism Institute (ITTI). He works with public and private organizations to develop tea tourism in Sri Lanka.

    Amnaj Khaokhrueamuang is an associate professor in tourism at the School of Management and Information, University of Shizuoka, Japan. His research interest focuses on rural tourism-related issues associated with community development, agricultural extension, culture and heritage. Tea tourism is one of his research focuses, particularly in the international exchange of tea-related business between Japan and Thailand, which expects to provide the lessons learned to global tea industry communities.

    Li-Hsin Chen is an assistant professor, International Masters' Program of Tourism and Hospitality, National Kaohsiung University of Hospitality and Tourism. She is Associate Editor of the Journal of Responsible Tourism Management and also serves as editorial board member for other journals in tourism and hospitality. Her research interests include coffee and tea tourism, bicycle tourism, dual attitudes model, indirect measurement, experiencescapes, service design and multisensory marketing.