1st Edition

Routledge Handbook of Wine Tourism

Edited By Saurabh Kumar Dixit Copyright 2023
    792 Pages 85 B/W Illustrations
    by Routledge

    Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism.

    Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories.

    Incorporating the latest philosophies and research themes, this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business and for encouraging dialogue across disciplinary boundaries.

    Part I: Setting the Scene for Wine Tourism

    1. The growth and evolution of global wine tourism

    Manoj Kumar Yadav and Saurabh Kumar Dixit

    2. Nature and significance of wine tourism: An Australian perspective

    Genevieve d'Ament, Anthony J. Saliba and Tahmid Nayeem

    3. Conceptualization of a winescape framework

    Vander Valduga, Sarah Marroni Minasi, Gui Lohman

    4. Contributions of wine routes and trails to wine tourism experiences

    Namita Roy and Ulrike Gretzel

    5. Regulatory and ethical influences and predicaments of wine tourism development: A case from Nashik, India

    Anupama S. Kotur (Kaddi)

    6. Exploring co-creation process in the wineries: the relevance of social partner characteristics

    Eduardo Moraes Sarmento, Sandra Maria Correia Loureiro and Namércio Cunha

    7. Wine tourism in Canada

    Zainub Ibrahim, Rémy Tremblay and Fiona McCarthy-Kennedy

    8. Key challenges in global wine tourism

    Vasco Santos, Paulo Ramos and Bruno Sousa

    Part II: Profiling and Segmentation of the Wine Tourism Market

    9. Understanding the wine tourism markets

    Brian Wong Kee Mun and Khairul Anuar Muhamad

    10. Wine tourism and consumer behavior

    Roberta Garibaldi, Matthew J. Stone, Erik Wolf and Andrea Pozzi

    11. Preferences and characteristics of wine tourists

    Lee Kuan-Huei

    12. Wine tourism´s institutional framework and governing system: evidence from Portugal and six international reference markets as benchmarks

    Alexandre Guedes

    13. Wine tourist motivations and perceptions of destination attributes

    Brian Kee Mun Wong and Christy Yen Nee Ng

    14. Wine consumers’ knowledge of wine and their wine self-confidence in different sales contexts

    Alet C Erasmus and Renée van Wyk

    15. The emerging wine tourist: perspectives of multicultural, first-time winery visitors

    Karen Goodlad and Susan Phillip

    16. Senior travelers and wine tourism experience: opportunities of an evolving market segment

    Izaskun Zurbitu-Aldama and Adela Balderas - Cejudo

    Part III: Wine Tourism as an Instrument for the Regional Development

    17. Wine tourism: A story rooted in place

    Caroline Morrow

    18. Strategies for developing wine tourism destination: the case of the Douro Valley (Portugal)

    Eduardo Cândido Cordeiro Gonçalves and Ricardo Jorge da Costa Guerra

    19. Wine tourism development: From the host community’s perspective

    Shuangyu Xu and Carla Barbieri

    20. Winery owners’ perceptions and motivations towards wine tourism: discourses of winery owners in Langhe, Northern Italy

    Magali Canovi and Andy Lyon

    21. Wine tourism in rural Japan: an integrated development instrument

    Chuanfei Wang

    22. Wine tourism gentrification: transforming rural agricultural regions in the USA

    Shenrui (Demi) Deng, Byron Marlowe, and Robert J. Harrington

    23. Role of great wine capitals network in making wine tourism a competitive factor of a territory

    Adela Balderas-Cejudo, Jorge García Martín and Lázaro Echegaray Eizaguirre

    24. From wine to vermouth: events as guardians of the territory

    Francesc Fusté-Forné

    Part IV: New Approaches and Practices in Wine Tourism Marketing

    25. Marketing destinations through wine tourism - using the example of developing wine tourism in Austria

    Stephanie Tischler and Albert F. Stöckl

    26. The role of wine festivals in Swedish wine tourism marketing

    Olga Rauhut Kompaniets

    27. The emergence of a new wine tourism field: entrepreneurial struggles

    Jon Sundbo

    28. Creative star wine districts: an exploratory research

    Pasquale Sasso, Anne Gombault, Fabrice Thuriot and Ludovico Solima

    29. Folk wine festivals in Italy: a grassroot strategy for developing wine tourism

    Michele F. Fontefrancesco

    30. Matching business travel with wine tourism – the case of the Canton of Grisons, Switzerland

    Philippa Golding and Thorsten Merkle

    31. Memorability, satisfaction, and intention to recommend to others: a segmentation-based study of winery visitors in Australia

    Giacomo Del Chiappa, Ester Napolitano and Marcello Atzeni

    Part V: Wine Tourism Experience - Management and Sucess Stories

    32. Introducing the wine tourism experience (WTE) framework to design the ultimate tourist experience

    Wided Batat

    33. The staging of wine tourism experiences in Australia

    Paul Strickland and Kim M. Williams

    34. The taste of experience: the sensitivities of wine tourists

    Wagner Otávio Gabardo, Vander Valduga and Marcos Alberto Torres

    35. Antecedents, elements, and outcomes of the wine tourism experience at the destination

    Gökhan Yılmaz and Ayşe Şahin

    36. Multisensory experience of wine tourism

    Anthony J. Saliba and Genevieve d’Ament

    37. The influence of wine involvement on wine tourism motivations and experiences

    Joanna Fountain

    38. Wine tasting and appreciation experiences at wineries

    Ana Brochado, Maite Sena, Fernando Oliveira

    39. The Louise: A luxury wine hotel experience in the vineyards

    Sylvie Hertrich, Coralie Haller and Jodie Conduit

    40. Markers, benefits, and pitfalls of authenticity in wine tourism: A case study in Melnik, Bulgaria

    Ilinka Terziyska

    41. Capturing core experiential aspects in winery visitors’ TripAdvisor reviews: Netnographic insights from Santorini and Crete

    Georgia Papadopoulou and Maria Alebaki

    42. Wine routes and trails Vis-A-Vis wine tourism: experiences and examples from Slovenia

    Janez Bogataj

    Part VI: Innovations and Technological Advancements in Wine Tourism

    43. The role of technology in wine tourism

    Roberta Garibaldi

    44. Virtual wine tourism experiences

    Sandra Maria Correia Loureiro

    45. Social media marketing in wine tourism

    Ige Pirnar and Aylin Caliskan

    46. Branding wine products and wine tourism destinations through e-storytelling: examining contemporary tourism interpretation

    Amnaj Khaokhrueamuang

    47. Hybrid wine grapes and emerging wine tourism regions

    Dan McCole

    48. Post COVID-19 developments in the wine tourism sector

    Jane Eastham

    49. Wine, tourism and the global pandemic: Realising opportunities for new wine markets and experiences

    Joanna Fountain, Rory Hill and Nicholas Cradock-Henry

    Part VII: Terrior Sustainability and Cultural Constructs in Wine Tourism

    50. A sustainable perspective for wine tourism management

    Elena S. Rotarou and Humberto Rivas Ortega

    51. The fluidity of terroir: the delusion of sustainability and authenticity in wine tourism

    Willy Legrand, Clare Hindley, Roland Vogels and Andrea Levis

    52. Sustainable wine tourism: the case of natural wines

    Camilo Peña-Moreno and Annamma Joy

    53. Rural landscapes, culture, and wine tourism

    Michelle Thompson and Bruce Prideaux

    54. Exploring the role of restaurant wine lists in communicating local sense of place to tourists

    Rory Hill and Joanna Fountain

    55. Vital elements to foster territorial development based on wine tourism

    Maria del Pilar Leal Londoño

    56. Integrating wine tourism with rural tourism experience

    Keith Mandabach

    57. Conclusion: Uncorking The Emerging Realms For Wine Tourism Research

    Saurabh Kumar Dixit


    Saurabh Kumar Dixit is Professor and founding Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. His research interests include consumer behavior, gastronomic tourism, and experiential management and Marketing in hospitality and tourism contexts. He has 15 books to his credit, including The Routledge Handbook of Consumer Behavior in Hospitality and Tourism (2017), The Routledge Handbook of Gastronomic Tourism (2019), The Routledge Handbook of Tourism Experience Management and Marketing (2020), Tourism in Asian Cities (2020), Tourism in India: Marketing Perspectives (2021), Consumer Behavior in Hospitality & Tourism (2021), and The Emerald Handbook of Luxury Management for Tourism and Hospitality (2021). Presently he is editing Routledge Handbook of Collaborative Consumption in Tourism and Teaching Cases in Tourism, Hospitality and Events (CABI), to be published in 2022. He can be contacted at [email protected].

    'There is a periodic need for review and update of academic fields of study, a task performed admirably by this new Routledge Handbook of Wine Tourism. With seven sections and 57 chapters it is both comprehensive and timely, including a chapter on post-Covid implications. I am particularly pleased to see a wider coverage geographically, for example, India and Japan, and expansion of the field theoretically and methodologically. In addition to traditional themes of wine tourism such as marketing and regional development, readers will gain new insights on experiences - including virtual - sustainability, cultural constructs, social media and other technological developments. The editor summarizes progress and sets a new research agenda to move the field forward.'- Prof. Donald Getz, PhD, Emeritus Professor, The University of Calgary, Canada

    'This handbook provides a wide-ranging, multidisciplinary examination of wine tourism. Chapters draw from both established and emerging scholars in the field and span traditional wine tourism destinations and relative newcomers around the world. Topics engage with diverse perspectives and exciting new directions in wine tourism research, from studies of underrepresented winery visitors to the wine tourism developments in the post-COVID-19 environment. This state-of-the-art volume provides essential reading for scholars and students interested in this dynamic area of tourism.' - Prof. Velvet Nelson, PhD, Department of Environmental and Geosciences, Sam Houston State University, Huntsville, Texas, USA

    'This handbook is an extensive and multidisciplinary effort to frame the complexity of wine tourism, with an interesting focus on its role to boost regional development, local economy, and community empowerment. 57 up-to-date chapters covering theoretical and practical contents through the contribution of renowned scholars, emerging talented researchers and practitioners. Prof. Saurabh Kumar Dixit, in his 4th experience as editor of a Routledge Handbook, has been able to set up an outstanding review of the main challenges that wine tourism stakeholders have to face, as well as appropriate methods and tools to address them.' -Prof. Alessio Cavicchi, PhD, Department of Agriculture, Food and Environment, University of Pisa, Pisa, Italy