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Routledge New Directions in PR & Communication Research


About the Series

Current academic thinking about public relations (PR) and related communication is a lively, expanding marketplace of ideas and many scholars believe that it’s time for its radical approach to be deepened. Routledge New Directions in PR & Communication Research is the forum of choice for this new thinking. Its key strength is its remit, publishing critical and challenging responses to continuities and fractures in contemporary PR thinking and practice, tracking its spread into new geographies and political economies. It questions its contested role in market-orientated, capitalist, liberal democracies around the world, and examines its invasion of all media spaces, old, new, and as yet unenvisaged.

The New Directions series has already published and commissioned diverse original work on topics such as:

  • PR’s influence on Israeli and Palestinian nation-building
  • PR's origins in the history of ideas
  • a Jungian approach to PR ethics and professionalism
  • global perspectives on PR professional practice;
  • PR as an everyday language for everyone
  • PR as emotional labour
  • PR as communication in conflicted societies, and
  • PR's relationships to cooperation, justice and paradox.

We actively invite new contributions and offer academics a welcoming place for the publication of their analyses of a universal, persuasive mindset that lives comfortably in old and new media around the world.

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Pathways to Public Relations Histories of Practice and Profession

Pathways to Public Relations: Histories of Practice and Profession

1st Edition

Edited By Burton St. John III, Margot Opdycke Lamme, Jacquie L'Etang
January 22, 2018

Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th ...

Strategic Silence Public Relations and Indirect Communication

Strategic Silence: Public Relations and Indirect Communication

1st Edition

By Roumen Dimitrov
September 22, 2017

Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a daily basis, academics have widely remained quiet on the subject? Why is silence habitually famed as inherently bad and unethical? Silence is ...

Public Relations and the Corporate Persona The Rise of the Affinitive Organization

Public Relations and the Corporate Persona: The Rise of the Affinitive Organization

1st Edition

By Burton Saint John III
July 20, 2017

For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they share common aspirations...

Public Relations Ethics and Professionalism The Shadow of Excellence

Public Relations Ethics and Professionalism: The Shadow of Excellence

1st Edition

By Johanna Fawkes
May 24, 2017

Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the ...

Propaganda and Nation Building Selling the Irish Free State

Propaganda and Nation Building: Selling the Irish Free State

1st Edition

By Kevin Hora
April 21, 2017

This book examines the origins of Ireland in its first independent incarnation, the Irish Free State (1922-1937). It explores how contemporary public relations and propaganda techniques were used to construct an identity for this new state – a state which after enduring seven years of ...

Public Relations, Cooperation, and Justice From Evolutionary Biology to Ethics

Public Relations, Cooperation, and Justice: From Evolutionary Biology to Ethics

1st Edition

By Charles Marsh
April 17, 2017

Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress PR’s egoistic nature; and forms of ...

Corporate Social Responsibility, Sustainability and Public Relations Negotiating Multiple Complex Challenges

Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges

1st Edition

By Donnalyn Pompper
April 13, 2017

This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals...

Trust, Power and Public Relations in Financial Markets

Trust, Power and Public Relations in Financial Markets

1st Edition

By Clea Bourne
December 02, 2016

The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust’s crucial role ...

International Public Relations Perspectives from deeply divided societies

International Public Relations: Perspectives from deeply divided societies

1st Edition

Edited By Ian Somerville, Owen Hargie, Maureen Taylor, Margalit Toledano
September 01, 2016

International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within...

Nation Branding, Public Relations and Soft Power Corporatising Poland

Nation Branding, Public Relations and Soft Power: Corporatising Poland

1st Edition

By Pawel Surowiec
August 16, 2016

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and ...

Gender and Public Relations Critical Perspectives on Voice, Image and Identity

Gender and Public Relations: Critical Perspectives on Voice, Image and Identity

1st Edition

Edited By Christine Daymon, Kristin Demetrious
August 03, 2016

Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is ...

Public Relations and Participatory Culture Fandom, Social Media and Community Engagement

Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement

1st Edition

Edited By Amber Hutchins, Natalie T.J. Tindall
March 23, 2016

While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying ...

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