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Routledge eBusiness

About the Series

Routledge e-Business is a bold new series examining key aspects of the e-Business world, designed to provide students and academics with a more structured learning resource. Introducting issues of marketing, Human Resource Management, ethics, operations management, law, design, computing and the e-Business environment, it offers a broad overview of key e-Business issues from both managerial and technical perspectives.

5 Series Titles

Per Page

e-Governance Managing or Governing?

e-Governance: Managing or Governing?

1st Edition

Edited By Leslie Budd, Lisa Harris
December 19, 2008

Developing hand in hand with e-Business in its use of information and communication technologies (ICTs), e-Government emerged in the 1990s with the promise of a more accessible, efficient and transparent form for public institutions to perform and interact with citizens. The successes-and some ...

Marketing the e-Business

Marketing the e-Business

2nd Edition

By Lisa Harris, Charles Dennis
December 13, 2007

E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and ...

e-Economy Rhetoric or Business Reality?

e-Economy: Rhetoric or Business Reality?

1st Edition

By Leslie Budd, Lisa Harris
January 10, 2005

As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about the potential of ICT as a source of new business models. It is now appropriate to reflect critically on the e-economy hype, and to use this as a way of...

e-Business Fundamentals

e-Business Fundamentals

1st Edition

By Peter Eckersley, Lisa Harris, Paul Jackson
July 25, 2003

This comprehensive textbook considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both the public and private sectors conduct business in new ways.After addressing the changing nature of the e-Economy ...

Marketing the e-Business

Marketing the e-Business

1st Edition

By Charles Dennis, Lisa Harris
October 28, 2002

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date...

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