1st Edition
Rumors and Rumor Control A Manager's Guide to Understanding and Combatting Rumors
By Allan J. Kimmel
Copyright 2004
268 Pages
by
Routledge
268 Pages
by
Routledge
272 Pages
by
Routledge
Also available as eBook on:
This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological and social processes underlying rumor transmission to understand the circumstances under which... Read more
Contents: Preface. Part I: Understanding Rumors and Rumor Transmission. Introduction: Identifying Rumors and Related Forms of Communication. Understanding Rumor: The Dynamics of Rumor Transmission and Belief. Commercial Rumors and Organizational Grapevines. How Information Spreads: Word-of-Mouth, Opinion Leadership, and the Media. Part II: Combatting Rumors in the Marketplace and Workplace. Managing Commercial Rumors: How Can Marketplace Rumors Be Prevented? Managing Commercial Rumors: Strategies and Tactics for Neutralizing Rumors. Managing the Organizational Grapevine.
Biography
Allan J. Kimmel
