About the Author
Preface
Acknowledgements
1. The Importance of Public Opinion
2. Taking the Pulse of the Community
3. Establishing Everybody’s Role
4. Communicating Effectively: Everybody’s Job
5. Building Relationships with Your Internal Publics
6. Embracing Your External Publics
7. Improving Relationships with the Media
8. Putting It All on Paper
9. Communication in a Digital World
10. Following and Being Followed: Social Networks, Tweets, and Other Updates
11. Saying What You Mean: Meaning What You Say
12. Communicating in Crisis
13. Three Opportunities to Shine
14. Evaluating Effectiveness and Building Confidence – The Future
Index
Biography
Douglas J. Fiore is Dean of the University of Central Missouri in Warrensburg, Missouri, USA. He is a former principal, and in higher education he has also held the roles of professor, dean, provost, and president.






