1st Edition
Schools in the Spotlight A Guide to Media Relations for School Governors and Staff
124 Pages
by
Routledge
124 Pages
by
Routledge
Also available as eBook on:
What role does a school play in a community and society? This book examines the need for educational establishments to review their position in the local community and to develop strategies to deal with the management of their image. Increasing parental choice means that schools must begin to adopt marketing concepts and tell people what is happening both inside and outside the classroom.... Read more
1. Schools and the Public 2. Schools and the Media: Getting the Relationships Right 3. Public Relations: How to Manage Them 4. News Releases: Getting the Message Across 5. Coping with Crisis 6. Managing the Message 7. In the Front Line 8. Getting it Put Right 9. Sharing the Vision
Biography
Tim McClellan has worked as a local radio journalist and has complied reports and features for national and international radio organisations. Tim is currently Acting Head of Communication at Southampton Institute, where he teaches Radio Production, Public Relations and Interantional Marketing.
Nigel Gann spent fourteen years working in schools with particularly strong commitments to their work with the local community, to headship level. He has been consultant to the BBC Open University, Research Fellow at the University of Leicester School in Education and first general manager of a community education project.
'McClellan and Gann offer sound advice on preparing news releases and establishing effective relationships with press, TV and radio for sharing good news ... The book's strength is in its advice on handling those tricky situations when bad news breaks and the school becomes caught in the hostile searchlights of unwanted media attention.' - Geraldine Brennan, TES
