1st Edition

Searching Alternatives Case Studies in Management & Entrepreneurship

Edited By M R Dixit, Siddarth Singh Bist, Sweety Shah Copyright 2024

    In the growth of societies, business and entrepreneurship are regarded as two significant and determinative concerns. Both notions, in reality, must be intertwined since they are the instruments for strengthening the stake on innovation, creativity, employment, and economic growth. As a result, management and entrepreneurship education must be promoted, and real-life managerial entrepreneurial stories can serve as role models for young students in India. The case study methodology is a significant pedagogy tool in the management education. The book is an attempt to disseminate the innovative and practice-based teaching material on management and entrepreneurship for higher education, with a focus on real-life contexts and practical learning. The case studies in the book include a rich variety of managerial and entrepreneurial challenges that have to be understood and solved in the real world, giving the student a dynamic experience on how to solve real world managerial and entrepreneurial challenges.

    List of Exhibits



    Editors’ Profile

    About the Contributors

    1. A Case on Food Entrepreneurs Alliance

    Neha Shah & Anitha Sunil

    2. Pune Insurance Advisors: Concerns and Challenges in Handing Over the Reins of the Firm from the First Generation to the Second Generation

    Neha Mehta

    3. MBA Chai Wala

    Meetali Saxena & Jignesh Vidani

    4. Cronos Industries Pvt Ltd: Strategic Alliance Essential to Grow?

    Sweety Shah & Indra Meghrajani

    5. Satira Water Tech Private Limited

    Ranjana Dureja & Sweta Patel

    6. Ms Thakkar at Build Well

    Dhara Shah & Himani Sheth

    7. Medkart: Contemplating the Business Strategy

    Susmita Suggala, Richa Mandan & Parita Unadkat

    8. Sahjanand Electronics: What Next?

    Kinjal Jethwani & Kumar Ramchandani

    9. Insourcing vs. Outsourcing: A Case of CarOwlers

    Indra Meghrajani & Sweety Shah

    10. Prelude Restaurant: The Cuisine Decision

    Hiteshi Ajmera & Rucha Naldurgakar

    11. ECOrrect Pvt. Ltd.

    Rajanibala Shah

    12. Ruturaj Pencils Private Limited

    Bilva Desai & Kinjal Parikh

    13. Oxygen Healthcare Research Discovery Private Limited, Changodar

    Siddharth Das

    14. Akshar Travels

    Kiran Khatri & Rutuja Joshi

    15. Chal Man Jeetva Jaiye

    Hardik Solanki

    16. Clock Travel LLP

    Sonam Arora, Yash Shah & Tanvi Panchal

    17. Ozone Biotech

    Harleen Mahajan & Nidhi Sompura


    Mukund R Dixit is independent management researcher and facilitator. He designs and delivers workshops on ‘Case Teaching, Writing and Research’, ‘Taking Charge and Building Learning Effectiveness of Self and Participants’ and ‘Building Research Competencies’ for faculty members of various educational institutions and on ‘Taking Charge and Leading Strategy’ for senior and top executives of large and medium organisations in India and abroad. Professor Dixit has retired as a faculty member in the Business Policy Area of Indian Institute of Management, Ahmedabad (IIMA) after three and a half decades of service. He has taught at the Multimedia University, Malaysia. He was the Editor of Vikalpa, IIMA’s Journal for Decision Makers. He has written more than hundred cases and published papers in the area of strategic management. He worked in the Corporate Planning division of HMT, a large diversified company in India, prior to joining IIMA.

    Siddarth Singh Bist is Director and Associate Professor at L.J. Institute of Management Studies, LJ University, Ahmedabad, India. He has total 22 years of academic experience. He teaches Strategic Management and has taught subjects of marketing. His current research interests are skill development, employment, and consumer behavior.

    Sweety Shah is Assistant Professor at L.J. Institute of Management Studies, LJ University, Ahmedabad, India. She has 16 years of experience in teaching, industry and research. She is also a certified Capital Market expert with several NSE certificates to her credit. She has 22 research paper publications in well-known national and international journals to her credit. She has also edited the book titled, ‘COVID-19: Socio Economic Crises in India’.