Selective Exposure To Communication  book cover
1st Edition

Selective Exposure To Communication

ISBN 9780415515757
Published December 12, 2011 by Routledge
264 Pages

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Book Description

First published in 1985. Routledge is an imprint of Taylor & Francis, an informa company.


"...a healthy corrective to much of the current research on reported in this volume is refreshing and stimulating. It reminds us that watching television is a behavior that we ought to be able to understand using our tools as behavioral scientists, just as we might attempt to understand any other sort of behavior."

Contemporary Psychology

"...a useful resource for scholars interested in psychological aspects of contact with mass media, theories of audience behavior, and the measurement of exposure."
Journal of Communication