1st Edition

Selective Exposure To Communication

Edited By Dolf Zillmann, Jennings Bryant Copyright 1985
    264 Pages
    by Routledge

    264 Pages
    by Routledge

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    First published in 1985. Research into what is usually referred to as mass communication has concentrated on the societal impact of the media. The ways in which these media influence people and affect their behavior have been at issue. For the most part, undesirable effects were pondered and documented. Only a few desirable effects received similar attention and scrutiny. The research preoccupation with impact has been so pronounced that, comparatively speaking, next to no attention has been paid to questions such as why people enjoy whatever they elect to watch or hear, and more fundamentally, why they elect to watch or hear, in the first place, whatever it is that they elect to watch or hear. Without a symposium on research into selective exposure to informative and entertaining messages nor a publication that brought together the recent research in this area, this volume was put together in an effort to end this dilemma and to put selective-exposure research on the map as a significant research venture.

    Chapter 1 Selective-Exposure Phenomena, DolfZillmann, JenningsBryant; Chapter 2 Cognitive Dissonance in Selective Exposure, John L.Cotton; Chapter 3 Measuring Exposure to Television, James G.Webster, JacobWakshlag; Chapter 4 Informational Utility and Selective Exposure to Entertainment Media, Charles K.Atkin; Chapter 5 Determinants of Television Viewing Preferences, BarrieGunter; Chapter 6 Thought and Action as Determinants of Media Exposure, AllanFenigstein, Ronald G.Heyduk; Chapter 7 Fear of Victimization and the Appeal of Crime Drama, DolfZillmann, JacobWakshlag; Chapter 8 Affect, Mood, and Emotion as Determinants of Selective Exposure, DolfZillmann, JenningsBryant; Chapter 9 Selective Exposure to Educational Television, JacobWakshlag; Chapter 10 Cable and Program Choice, CarrieHeeter, BradleyGreenberg; Chapter 11 “Play It Again, Sam” Repeated Exposure to Television Programs, IleneH. Tannenbaum; Index Index;


    Dolf Zillmann

    "...a healthy corrective to much of the current research on television....work reported in this volume is refreshing and stimulating. It reminds us that watching television is a behavior that we ought to be able to understand using our tools as behavioral scientists, just as we might attempt to understand any other sort of behavior."

    Contemporary Psychology

    "...a useful resource for scholars interested in psychological aspects of contact with mass media, theories of audience behavior, and the measurement of exposure."
    Journal of Communication