First published in 1985. Routledge is an imprint of Taylor & Francis, an informa company.
"...a healthy corrective to much of the current research on television....work reported in this volume is refreshing and stimulating. It reminds us that watching television is a behavior that we ought to be able to understand using our tools as behavioral scientists, just as we might attempt to understand any other sort of behavior."
"...a useful resource for scholars interested in psychological aspects of contact with mass media, theories of audience behavior, and the measurement of exposure."
—Journal of Communication