1st Edition
Self Versus Others Media, Messages, and the Third-Person Effect
164 Pages
by
Routledge
168 Pages
by
Routledge
168 Pages
by
Routledge
Also available as eBook on:
Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages—such as persuaded to engage in risky behaviors or encouraged to be violent—but they believe... Read more
Contents: The Third-Person Effect. Receiver Variables. Message Variables. Source and Channel Variables. The First-Person Effect as Persuasion. Defining the Others. Systematic vs. Heuristic Processing. Understanding the Third-Person Effect as a Special Context for Persuasion.
Biography
Julie L. Andsager, H. Allen White
