1st Edition

Selling the Kimono An Ethnography of Crisis, Creativity and Hope

By Julie Valk Copyright 2021
196 Pages 25 B/W Illustrations
by Routledge

196 Pages 25 B/W Illustrations
by Routledge

196 Pages 25 B/W Illustrations
by Routledge

Based on twelve months of in-depth ethnographic research in Japan with retailers, customers, wholesalers, writers and craftspeople, Selling the Kimono is a journey behind the scenes of a struggle to adapt to difficult economic conditions and declining demand for the kimono. The kimono is an iconic piece of clothing, instantly recognised as a symbol of traditional Japanese culture. Yet, little... Read more

1. Kimono in Crisis? The Paradox of Contemporary Kimono Culture

2. The Kimono and the Kimono Industry

3. The Rise of the Formal Kimono in the Post-War Years: Selling Status and Commercialising Knowledge

4. The Path of Resilience: Weathering the Economic Crisis and Managing Public Perceptions

5. Azumaya: The ‘Nail That Stuck up so Far that No One Could Hammer it Down’

6. The Kimono as Fashion: Lifestyle, Taste and Individuated Consumption

7. New Directions: Second-Hand Retail and New Business Models

8. Crisis and Hope Interwoven: The Future of the Kimono Industry

Biography

Julie Valk is a Postdoctoral Research Associate at King's College London. She is a social anthropologist who has produced a substantial body of work on the Japanese kimono industry and contemporary kimono culture. Her work has appeared in HAU: the Journal of Ethnographic Theory (2020), the Journal of Material Culture (2020) and Fashion Theory (2018). She has research interests in economic anthropology, the sociology of expertise, financial systems, Japanese society and culture, as well as clothing and fashion.