Sexuality in Marketing and Consumption Queer Theory, Feminist Research, and Intersectionality

1: Introduction to Sexuality in Marketing and Consumption

Athanasia Daskalopoulou, Daniela Pirani, and Jacob Ostberg

Part 1: Uncovering the Field: Lenses for the Study of Sexuality

2: Mapping Religion, Spirituality, and Sexuality in Consumer Research

Jannsen Santana and Diego Rinallo

3: Consumer Sexual Well-Being, Gender, and Health

Katherine C. Sredl, Kathrynn Pounders, and Mycah L. Harrold

4: The Tapestry of Sex, Gender, and Sexuality in Marketing and Consumer Research: From “Sex Sells” to Queer Theory

Susan Dobscha, Seth Ketron, and Abigail Nappier Cherup

Part 2: Queer and Feminist Theorising of Sexuality and the Marketplace

5: Queering Intersectionality and Sexuality Studies

Elena Elkanova and Laurel Steinfield

6: The Queer Necropolitics of the Bisexual Inappropriate/d Other: The Lively Abandonments of LGBTQ+ Theory

Shona Bettany and David Rowe

7: The LOOP Framework: Mapping the Marketplace Landscape of Relationships Between Brands and Queerness

Rohan Venkatraman, Mario Campana, and Jenna Drenten

8: Conceptualizing the Algorithmic Queerness in Digital Marketing Space

Shuyu Lelio Yang and Marta Blázquez 

Part 3: Consumption and Sexuality in Context

9: Being versus Getting a Brazilian: Colonial Imaginaries of Sexuality

Maria Carolina Zanette and Daiane Scaraboto

10: Midlife, Liminal Identities, and Consumption: A Sociology of Sexuality Perspective on "And Just Like That"

Katherine C. Sredl, Marie-Agnès Parmentier, Linda Tuncay Zayer, and Catherine A. Coleman

11: The Female Gaze: Consuming Sexualised Male Bodies in Chinese Consumer Culture

Yuzheng Li, Lauren Gurrieri, Bernardo Figueiredo, and Haiqing Yu

12: The Institution of Heterosexuality: Connecting Women's Sexualised Inequality from Pornography to Online Dating Platforms

Laura McVey and Meagan Tyler

13: Love in a Digital Age: The Technological Mediation of Intimate and Sexual Relationships

Alexandra S. Rome and Aliette Lambert

14: Myself Included? The Politics of Epistemic Exclusion and Excluding Better

Jack Coffin

Biography

Athanasia Daskalopoulou is Senior Lecturer in Marketing at the University of Liverpool.

Daniela Pirani is Senior Lecturer in Marketing at the University of Liverpool.

Jacob Ostberg is Professor of Marketing at Stockholm Business School, Stockholm University.

"A focused consideration of phenomena related to sexuality in marketing and consumption is long overdue. This fine edited volume is an excellent step in an important direction, covering an impressive array of timely and timeless topics. They say “sex sells” and - whether that assertion is fact or fiction - this is a book we should all buy into!"

Eileen Fischer, Professor of Marketing & Tanenbuam Chair of Entrepreneurship and Family Enterprise, Schulich School of Business, York University, Canada

 

"This edited volume is a welcome addition to our understanding of how consumers interact with each other and engage with markets and the world. The accomplished editors have brought together an exceptional set of leading scholars who engage with the nuances of human sexuality in consumer lives and markets. This is a critical and timely topic deserving of far more attention. This volume sets the stage for deep engagement with critical questions, offering myriad avenues for research, policy and marketing action."

Linda Price, Professor and Dick and Maggie Scarlett Chair of Business Administration, University of Wyoming, USA

 

"Sexuality in Marketing and Consumption does much more than explore the question whether sex sells (spoiler alert: it does, sometimes). This robust collection casts off prudish shackles, opening buttons, zippers, and minds into sexuality as action, identities/orientations, realities, and representations by consumers and firms. This text is essential reading for classes and for researchers concerned with gender in academia, industry and government."

Lisa Peñaloza, Professor of Marketing, KEDGE Business School, France