1st Edition
Sociopolitical Advocacy and the Role of Public Relations Theoretical Developments and Emerging Perspectives on Corporate Social Advocacy and Related Constructs
Part 1. Foundations 1. Responsibility, Advocacy, and Activism: Explicating and Mapping Constructs, Nicholas Browning, Holly K. Overton, and Yanan Wu; 2. A New Integrated Theoretical Model of Stakeholder Response to Corporate Social Advocacy, Joon K. Kim and Won-Ki Moon; 3. Public Relations and the Art of Living Together: Corporate Social Advocacy as an Organizational Citizenship Responsibility in Democratic, Interdependent Societies, Luke Capizzo and Leping You; 4. Trickle Down and Out Effects of Leadership Communication: The Special Case of CEO Activism, Yi Grace Ji; 5. Corporate Racial Responsibility: Theory, Applications, and Extensions, Nneka Logan Part 2. Antecedents and Frameworks 6. Engaging Polarized Publics in Corporate Social Advocacy: A Deliberative-Agonistic Model of Dialogic Communication, Joon Soo Lim; 7. Navigating Corporate Social Advocacy: Organizational Dynamics and Challenges, Hyejoon Rim, Moonhee Cho, and Katie Haejung Kim; 8. Authenticity in Corporate Social Advocacy, Ejae Lee; 9. Shaping Public Expectations: The Interplay of Individual, Organizational, and Social Determinants in Organizational Advocacy, Sung-Un Yang and Nicholas Browning; 10. Messages that Move Us: Opportunities for Integrating Media Psychology and Public Relations in Corporate Social Advocacy Theory and Message Development, Matthew S. VanDyke and Alan Abitbol Part 3. Applications Across the Field 11. Corporate Social Engagement Framework in a Fully Functioning Society: Businesses as Agents of Change via Principled Corporate Dissent, Minjeong Kang; 12. A View from the Other Side: Advocacy and Nonprofit Communication, Virginia S. Harrison and Christen L. Buckley; 13. When It Doesn’t Go to Plan: Corporate Social Advocacy and Crisis Communication, Seoyeon Kim and Lucinda Austin; 14. Exploring the Intersection of Social Media and Artificial Intelligence in Organizational Advocacy Practices, Yi Luo and Hua Jiang
Biography
Holly K. Overton is an Associate Professor in the Bellisario College of Communications and the Research Director of the Arthur W. Page Center for Integrity in Public Communication at The Pennsylvania State University, USA. She is also the Associate Editor for the International Journal of Strategic Communication.
Nicholas Browning is an Associate Professor and the Public Relations Program Director in The Media School at Indiana University, USA. He is also the Senior Associate Editor for the Journal of Public Relations Research.
