1st Edition

Sourcebook for Political Communication Research Methods, Measures, and Analytical Techniques

Edited By Erik P. Bucy, R. Lance Holbert Copyright 2013

    The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measures, and analytical techniques in the field of political communication.

    The need for this Sourcebook stems from recent innovations in political communication involving the use of advanced statistical techniques, innovative conceptual frameworks, the rise of digital media as both a means by which to disseminate and study political communication, and methods recently adapted from other disciplines, particularly psychology, sociology, and neuroscience. Chapters will have a social-scientific orientation and will explain new methodologies and measures applicable to questions regarding media, politics, and civic life. The Sourcebook covers the major analytical techniques used in political communication research, including surveys (both original data collections and secondary analyses), experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues. 

    Advancing Methods and Measurement: Supporting Theory and Keeping Pace with the Modern Political Environment

      R. Lance Holbert, The Ohio State University

      Erik P. Bucy, Indiana University

      Part 1: Survey Methodology

    Challenges and Opportunities of Panel Designs

      William P. Eveland, Jr., The Ohio State University

      Alyssa C. Morey, The Ohio State University

    The Rolling Cross-Section: Design and Utility for Political Research

      Kate Kenski, University of Arizona

      Jeffrey A. Gottfried, University of Pennsylvania

      Kathleen Hall Jamieson, University of Pennsylvania

    Political Communication Survey Research: Challenges, Trends, Opportunities

      Lindsay H. Hoffman, University of Delaware

      Dannagal Goldthwaite Young, University of Delaware

      Part II: Secondary Analysis and Meta Analysis

    Secondary Analysis In Political Communication Viewed as Creative Act

      R. Lance Holbert, The Ohio State University

      Jay Hmielowski, The Ohio State University

    Comparing the ANES and NAES for Political Communication Research

      Michael W. Wagner, University of Nebraska-Lincoln

    The Implications and Consequences of Using Meta-Analysis for Political Communication

      Mike Allen, University of Wisconsin-Milwaukee

      David D’Alessio, University of Connecticut

      Nancy Burrell, University of Wisconsin-Milwaukee

      Part III: Experimental Methods

    Experimental Designs for Political Communication Research: Using New Technology and Online Participant Pools to Overcome the Problem of Generalizability

      Shanto Iyengar, Stanford University

    Expressing versus Revealing Preferences in Experimental Research

      Yanna Krupnikov, Indiana University

      Adam Seth Levine, University of Michigan

    The Face as a Focus of Political Communication: Evolutionary Perspectives, Experimental Methods, and the Ethological Approach

      Patrick A. Stewart, University of Arkansas

      Frank K. Salter, Max Planck Society, Andechs, Germany

      Marc Mehu, University of Geneva, Geneva, Switzerland

    Multi-Stage Experimental Designs in Political Communication Research

      Glenn J. Hansen, University of Oklahoma

      Michael Pfau, University of Oklahoma

      Part IV: Content Analysis

    Image Bite Analysis of Political Visuals

      Maria Elizabeth Grabe, Indiana University

      Erik P. Bucy, Indiana University

    Identifying Frames in Political News

      Dennis Chong, Northwestern University

      James N. Druckman, Northwestern University

    Content Analysis in Political Communication

      William L. Benoit, Ohio University

      Part V: Discourse Analysis

    The Uses of Focus Groups in Political Communication Research

      Sharon E. Jarvis, University of Texas-Austin

    Genealogy of Myth in Presidential Rhetoric

      Robert L. Ivie, Indiana University

      Oscar Giner, Arizona State University

      Part VI: Network and Deliberation Analysis

    Methods for Analyzing and Measuring Group Deliberation

      Laura W. Black, Ohio University

      Stephanie Burkhalter, Humboldt State University

      John Gastil, University of Washington

      Jennifer Stromer-Galley, University of Albany, SUNY

    Porous Networks and Overlapping Contexts: Methodological Challenges in the Study of Social Communication and Political Behavior

      Scott D. McClurg, Southern Illinois University

      Comparative Political Communication

    Mediatization of Politics: Toward a Conceptual Framework for Comparative Research

      Jesper Stromback, Mid Sweden University, Sundsvall, Sweden

    International Applications of the Agenda-Setting Acapulco Typology

      Maxwell E. McCombs, University of Texas-Austin

      Salma Ghanem, University of Texas-Pan American

      Federico Rey Lennon, Catholic University, Argentina

      R. Warwick Blood, University of Canberra, Australia

      Katherine Chen, National Chengchi University, Taiwan

    Political Communication Across the World: Methodological Issues Involved in International Comparisons

      Christina Holtz-Bacha, University of Erlangen-Nürnberg, Germany

      Lynda Lee Kaid, University of Florida

      Part VII: Statistical Techniques

    Expanding the Use of Structural Equation Modeling (SEM) in Political Communication

      R. Lance Holbert, The Ohio State University

      Heather L. LaMarre, University of Minnesota

    Mediation and the Estimation of Indirect Effects in Political Communication Research

      Andrew F. Hayes, The Ohio State University

      Kristopher J. Preacher, University of Kansas

      Teresa A. Myers, The Ohio State University

    Time-Series Analysis and the Study of Political Communication

      Jennifer Jerit, Florida State University

      Adam F. Simon, Yale University

      Part VIII: Measurement

    Concept Explication in the Internet Age: The Case of Interactivity

      S. Shyam Sundar, The Pennsylvania State University

      Saraswathi Bellur, The Pennsylvania State University

    Beyond Self-Report: Using Latency Measures to Model the Question Answering Process on Web-Based Public Opinion Surveys

      John E. Newhagen, University of Maryland

    What the Body Can Tell Us About Politics: The Use of Psychophysiological Measures in Political Communication Research

      Erik P. Bucy, Indiana University

      Samuel D. Bradley, Texas Tech University

      Part IX: Conclusion

    Looking Back and Looking Forward: Observations on a Rapidly Evolving Field

    Gerald Kosicki, The Ohio State University

    Doug M. McLeod, University of Wisconsin-Madison

    Jack M. McLeod, University of Wisconsin-Madison


    Erik P. Bucy (PhD, University of Maryland, College Park, 1998) is an Associate Professor of Telecommunications and Adjunct Associate Professor in the Department of Political Science and School of Informatics at Indiana University, Bloomington. Bucy is the editor of Politics and the Life Sciences, and author, with Maria Grabe, of Image Bite Politics: News and the Visual Framing of Elections (Oxford, 2009). Bucy serves on the editorial boards of Human Communication Research, The Information Society, and Mass Communication and Society. He has held visiting and research appointments at the University of Michigan and Dartmouth College.

    R. Lance Holbert (PhD, University of Wisconsin-Madison, 2000) is an Associate Professor in the School of Communication at The Ohio State University. He is the author of several articles on the use of structural equation modeling in the communication sciences.  His most recent research has appeared in Journal of Communication, Communication Research, Communication Monographs, and Media Psychology. He serves on many editorial boards, including Journal of Communication, Communication Monographs, and the Journal of Broadcasting & Electronic Media.