Sourcebook for Political Communication Research : Methods, Measures, and Analytical Techniques book cover
1st Edition

Sourcebook for Political Communication Research
Methods, Measures, and Analytical Techniques

ISBN 9780415884976
Published March 27, 2013 by Routledge
608 Pages

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Book Description

The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measures, and analytical techniques in the field of political communication.

The need for this Sourcebook stems from recent innovations in political communication involving the use of advanced statistical techniques, innovative conceptual frameworks, the rise of digital media as both a means by which to disseminate and study political communication, and methods recently adapted from other disciplines, particularly psychology, sociology, and neuroscience. Chapters will have a social-scientific orientation and will explain new methodologies and measures applicable to questions regarding media, politics, and civic life. The Sourcebook covers the major analytical techniques used in political communication research, including surveys (both original data collections and secondary analyses), experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues. 

Table of Contents

Advancing Methods and Measurement: Supporting Theory and Keeping Pace with the Modern Political Environment

    R. Lance Holbert, The Ohio State University

    Erik P. Bucy, Indiana University

    Part 1: Survey Methodology

Challenges and Opportunities of Panel Designs

    William P. Eveland, Jr., The Ohio State University

    Alyssa C. Morey, The Ohio State University

The Rolling Cross-Section: Design and Utility for Political Research

    Kate Kenski, University of Arizona

    Jeffrey A. Gottfried, University of Pennsylvania

    Kathleen Hall Jamieson, University of Pennsylvania

Political Communication Survey Research: Challenges, Trends, Opportunities

    Lindsay H. Hoffman, University of Delaware

    Dannagal Goldthwaite Young, University of Delaware

    Part II: Secondary Analysis and Meta Analysis

Secondary Analysis In Political Communication Viewed as Creative Act

    R. Lance Holbert, The Ohio State University

    Jay Hmielowski, The Ohio State University

Comparing the ANES and NAES for Political Communication Research

    Michael W. Wagner, University of Nebraska-Lincoln

The Implications and Consequences of Using Meta-Analysis for Political Communication

    Mike Allen, University of Wisconsin-Milwaukee

    David D’Alessio, University of Connecticut

    Nancy Burrell, University of Wisconsin-Milwaukee

    Part III: Experimental Methods

Experimental Designs for Political Communication Research: Using New Technology and Online Participant Pools to Overcome the Problem of Generalizability

    Shanto Iyengar, Stanford University

Expressing versus Revealing Preferences in Experimental Research

    Yanna Krupnikov, Indiana University

    Adam Seth Levine, University of Michigan

The Face as a Focus of Political Communication: Evolutionary Perspectives, Experimental Methods, and the Ethological Approach

    Patrick A. Stewart, University of Arkansas

    Frank K. Salter, Max Planck Society, Andechs, Germany

    Marc Mehu, University of Geneva, Geneva, Switzerland

Multi-Stage Experimental Designs in Political Communication Research

    Glenn J. Hansen, University of Oklahoma

    Michael Pfau, University of Oklahoma

    Part IV: Content Analysis

Image Bite Analysis of Political Visuals

    Maria Elizabeth Grabe, Indiana University

    Erik P. Bucy, Indiana University

Identifying Frames in Political News

    Dennis Chong, Northwestern University

    James N. Druckman, Northwestern University

Content Analysis in Political Communication

    William L. Benoit, Ohio University

    Part V: Discourse Analysis

The Uses of Focus Groups in Political Communication Research

    Sharon E. Jarvis, University of Texas-Austin

Genealogy of Myth in Presidential Rhetoric

    Robert L. Ivie, Indiana University

    Oscar Giner, Arizona State University

    Part VI: Network and Deliberation Analysis

Methods for Analyzing and Measuring Group Deliberation

    Laura W. Black, Ohio University

    Stephanie Burkhalter, Humboldt State University

    John Gastil, University of Washington

    Jennifer Stromer-Galley, University of Albany, SUNY

Porous Networks and Overlapping Contexts: Methodological Challenges in the Study of Social Communication and Political Behavior

    Scott D. McClurg, Southern Illinois University

    Comparative Political Communication

Mediatization of Politics: Toward a Conceptual Framework for Comparative Research

    Jesper Stromback, Mid Sweden University, Sundsvall, Sweden

International Applications of the Agenda-Setting Acapulco Typology

    Maxwell E. McCombs, University of Texas-Austin

    Salma Ghanem, University of Texas-Pan American

    Federico Rey Lennon, Catholic University, Argentina

    R. Warwick Blood, University of Canberra, Australia

    Katherine Chen, National Chengchi University, Taiwan

Political Communication Across the World: Methodological Issues Involved in International Comparisons

    Christina Holtz-Bacha, University of Erlangen-Nürnberg, Germany

    Lynda Lee Kaid, University of Florida

    Part VII: Statistical Techniques

Expanding the Use of Structural Equation Modeling (SEM) in Political Communication

    R. Lance Holbert, The Ohio State University

    Heather L. LaMarre, University of Minnesota

Mediation and the Estimation of Indirect Effects in Political Communication Research

    Andrew F. Hayes, The Ohio State University

    Kristopher J. Preacher, University of Kansas

    Teresa A. Myers, The Ohio State University

Time-Series Analysis and the Study of Political Communication

    Jennifer Jerit, Florida State University

    Adam F. Simon, Yale University

    Part VIII: Measurement

Concept Explication in the Internet Age: The Case of Interactivity

    S. Shyam Sundar, The Pennsylvania State University

    Saraswathi Bellur, The Pennsylvania State University

Beyond Self-Report: Using Latency Measures to Model the Question Answering Process on Web-Based Public Opinion Surveys

    John E. Newhagen, University of Maryland

What the Body Can Tell Us About Politics: The Use of Psychophysiological Measures in Political Communication Research

    Erik P. Bucy, Indiana University

    Samuel D. Bradley, Texas Tech University

    Part IX: Conclusion

Looking Back and Looking Forward: Observations on a Rapidly Evolving Field

Gerald Kosicki, The Ohio State University

Doug M. McLeod, University of Wisconsin-Madison

Jack M. McLeod, University of Wisconsin-Madison

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Erik P. Bucy (PhD, University of Maryland, College Park, 1998) is an Associate Professor of Telecommunications and Adjunct Associate Professor in the Department of Political Science and School of Informatics at Indiana University, Bloomington. Bucy is the editor of Politics and the Life Sciences, and author, with Maria Grabe, of Image Bite Politics: News and the Visual Framing of Elections (Oxford, 2009). Bucy serves on the editorial boards of Human Communication Research, The Information Society, and Mass Communication and Society. He has held visiting and research appointments at the University of Michigan and Dartmouth College.

R. Lance Holbert (PhD, University of Wisconsin-Madison, 2000) is an Associate Professor in the School of Communication at The Ohio State University. He is the author of several articles on the use of structural equation modeling in the communication sciences.  His most recent research has appeared in Journal of Communication, Communication Research, Communication Monographs, and Media Psychology. He serves on many editorial boards, including Journal of Communication, Communication Monographs, and the Journal of Broadcasting & Electronic Media.