Sourcebook for Political Communication Research : Methods, Measures, and Analytical Techniques book cover
1st Edition

Sourcebook for Political Communication Research
Methods, Measures, and Analytical Techniques

ISBN 9780415964951
Published December 7, 2010 by Routledge
630 Pages

FREE Standard Shipping
USD $240.00

Prices & shipping based on shipping country


Book Description

The Sourcebook for Political Communication Research offers a comprehensive resource for current research methods, measures, and analytical techniques. The contents herein cover the major analytical techniques used in political communication research, including surveys, experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues. It also includes such innovations as the use of advanced statistical techniques, and addresses digital media as a means through which to disseminate as well as study political communication. It considers the use of methods adapted from other disciplines, such as psychology, sociology, and neuroscience.

With contributions from many of the brightest scholars working in the area today, the Sourcebook is a benchmark volume for research, presenting analytical techniques and investigative frameworks for researching political communication. As such, it is a must-have resource for students and researchers working and studying activity in the political sphere.

Table of Contents


  1. Advancing Methods and Measurement: Supporting Theory and Keeping Pace with the Modern Political Environment
  2. R. Lance Holbert, The Ohio State University, and Erik P. Bucy, Indiana University

    Survey Methodology

  3. Challenges and Opportunities of Panel Designs
  4. William P. Eveland, Jr., The Ohio State University, and Alyssa C. Morey, The Ohio State University

  5. The Rolling Cross-Section: Design and Utility for Political Research
  6. Kate Kenski, University of Arizona, Jeffrey A. Gottfried, University of Pennsylvania, and Kathleen Hall Jamieson, University of Pennsylvania

  7. Political Communication Survey Research: Challenges, Trends, Opportunities
  8. Lindsay H. Hoffman, University of Delaware, and Dannagal Goldthwaite Young, University of Delaware

    Secondary Analysis and Meta Analysis

  9. Secondary Analysis In Political Communication Viewed as Creative Act
  10. R. Lance Holbert, The Ohio State University, and Jay Hmielowski, The Ohio State University

  11. Comparing the ANES and NAES for Political Communication Research
  12. Michael W. Wagner, University of Nebraska-Lincoln

  13. The Implications and Consequences of Using Meta-Analysis for Political Communication
  14. Mike Allen, University of Wisconsin-Milwaukee, David D’Alessio, University of Connecticut, and Nancy Burrell, University of Wisconsin-Milwaukee

    Experimental Methods

  15. Experimental Designs for Political Communication Research: Using New Technology and Online Participant Pools to Overcome the Problem of Generalizability
  16. Shanto Iyengar, Stanford University

  17. Expressing versus Revealing Preferences in Experimental Research
  18. Yanna Krupnikov, Indiana University, and Adam Seth Levine, University of Michigan

  19. The Face as a Focus of Political Communication: Evolutionary Perspectives, Experimental Methods, and the Ethological Approach
  20. Patrick A. Stewart, University of Arkansas, Frank K. Salter, Max Planck Society, Andechs, Germany, and Marc Mehu, University of Geneva, Geneva, Switzerland

  21. Multi-Stage Experimental Designs in Political Communication Research
  22. Glenn J. Hansen, University of Oklahoma, and Michael Pfau, University of Oklahoma

    Content Analysis

  23. Image Bite Analysis of Political Visuals
  24. Erik P. Bucy, Indiana University, and Maria Elizabeth Grabe, Indiana University

  25. Identifying Frames in Political News
  26. Dennis Chong, Northwestern University, and James N. Druckman, Northwestern University

  27. Content Analysis in Political Communication
  28. William L. Benoit, Ohio University

    Discourse Analysis

  29. The Uses of Focus Groups in Political Communication Research
  30. Sharon E. Jarvis, University of Texas-Austin

  31. Genealogy of Myth in Presidential Rhetoric
  32. Robert L. Ivie, Indiana University, and Oscar Giner, Arizona State University

    Network and Deliberation Analysis

  33. Methods for Analyzing and Measuring Group Deliberation
  34. Laura W. Black, Ohio University, Stephanie Burkhalter, Humboldt State University, John Gastil, University of Washington, and Jennifer Stromer-Galley, University of Albany, SUNY

  35. Porous Networks and Overlapping Contexts: Methodological Challenges in the Study of Social Communication and Political Behavior
  36. Scott D. McClurg, Southern Illinois University

    Comparative Political Communication

  37. Mediatization of Politics: Toward a Conceptual Framework for Comparative Research
  38. Jesper Stromback, Mid Sweden University, Sundsvall, Sweden

  39. International Applications of the Agenda-Setting Acapulco Typology
  40. Maxwell E. McCombs, University of Texas-Austin, Salma Ghanem, University of Texas-Pan American, Federico Rey Lennon, Catholic University, Argentina, R. Warwick Blood, University of Canberra, Australia, and Katherine Chen, National Chengchi University, Taiwan

  41. Political Communication Across the World: Methodological Issues Involved in International Comparisons
  42. Christina Holtz-Bacha, University of Erlangen-Nürnberg, Germany, and Lynda Lee Kaid, University of Florida

    Statistical Techniques

  43. Expanding the Use of Structural Equation Modeling (SEM) in Political Communication
  44. R. Lance Holbert, The Ohio State University, and Heather L. LaMarre, University of Minnesota

  45. Mediation and the Estimation of Indirect Effects in Political Communication Research
  46. Andrew F. Hayes, The Ohio State University, Kristopher J. Preacher, University of Kansas, and Teresa A. Myers, The Ohio State University

  47. Time-Series Analysis and the Study of Political Communication
  48. Jennifer Jerit, Florida State University and Adam F. Simon, Yale University


  49. Concept Explication in the Internet Age: The Case of Interactivity
  50. S. Shyam Sundar, The Pennsylvania State University, and Saraswathi Bellur, The Pennsylvania State University

  51. Beyond Self-Report: Using Latency Measures to Model the Question Answering Process on Web-Based Public Opinion Surveys
  52. John E. Newhagen, University of Maryland

  53. What the Body Can Tell Us About Politics: The Use of Psychophysiological Measures in Political Communication Research
  54. Erik P. Bucy, Indiana University, and Samuel D. Bradley, Texas Tech University


  55. Looking Back and Looking Forward: Observations on a Rapidly Evolving Field

Gerald Kosicki, The Ohio State University, Doug M. McLeod, University of Wisconsin-Madison, and Jack M. McLeod, University of Wisconsin-Madison


View More



Erik P. Bucy (PhD, University of Maryland–College Park, 1998) is an Associate Professor of Telecommunications and Adjunct Associate Professor in the Department of Political Science and School of Informatics at Indiana University, Bloomington. Bucy is the editor of Politics and the Life Sciences, and author, with Maria Grabe, of Image Bite Politics: News and the Visual Framing of Elections. Bucy serves on the editorial boards of Human Communication Research, The Information Society, and Mass Communication and Society. He has held visiting and research appointments at the University of Michigan and Dartmouth College.

R. Lance Holbert (PhD, University of Wisconsin–Madison, 2000) is an Associate Professor and Director of Graduate Studies in the School of Communication at The Ohio State University. He is the author of several articles on the use of structural equation modeling in the communication sciences. His most recent research has appeared in the Journal of Communication, Communication Research, Communication Monographs, and Media Psychology. He serves on the editorial boards of many journals, including the Journal of Communication, Communication Monographs, and the Journal of Broadcasting & Electronic Media.