1st Edition

Sourcebook for Political Communication Research Methods, Measures, and Analytical Techniques

Edited By Erik P. Bucy, R. Lance Holbert Copyright 2011
    630 Pages
    by Routledge

    Continue Shopping

    The Sourcebook for Political Communication Research offers a comprehensive resource for current research methods, measures, and analytical techniques. The contents herein cover the major analytical techniques used in political communication research, including surveys, experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues. It also includes such innovations as the use of advanced statistical techniques, and addresses digital media as a means through which to disseminate as well as study political communication. It considers the use of methods adapted from other disciplines, such as psychology, sociology, and neuroscience.

    With contributions from many of the brightest scholars working in the area today, the Sourcebook is a benchmark volume for research, presenting analytical techniques and investigative frameworks for researching political communication. As such, it is a must-have resource for students and researchers working and studying activity in the political sphere.


    1. Advancing Methods and Measurement: Supporting Theory and Keeping Pace with the Modern Political Environment
    2. R. Lance Holbert, The Ohio State University, and Erik P. Bucy, Indiana University

      Survey Methodology

    3. Challenges and Opportunities of Panel Designs
    4. William P. Eveland, Jr., The Ohio State University, and Alyssa C. Morey, The Ohio State University

    5. The Rolling Cross-Section: Design and Utility for Political Research
    6. Kate Kenski, University of Arizona, Jeffrey A. Gottfried, University of Pennsylvania, and Kathleen Hall Jamieson, University of Pennsylvania

    7. Political Communication Survey Research: Challenges, Trends, Opportunities
    8. Lindsay H. Hoffman, University of Delaware, and Dannagal Goldthwaite Young, University of Delaware

      Secondary Analysis and Meta Analysis

    9. Secondary Analysis In Political Communication Viewed as Creative Act
    10. R. Lance Holbert, The Ohio State University, and Jay Hmielowski, The Ohio State University

    11. Comparing the ANES and NAES for Political Communication Research
    12. Michael W. Wagner, University of Nebraska-Lincoln

    13. The Implications and Consequences of Using Meta-Analysis for Political Communication
    14. Mike Allen, University of Wisconsin-Milwaukee, David D’Alessio, University of Connecticut, and Nancy Burrell, University of Wisconsin-Milwaukee

      Experimental Methods

    15. Experimental Designs for Political Communication Research: Using New Technology and Online Participant Pools to Overcome the Problem of Generalizability
    16. Shanto Iyengar, Stanford University

    17. Expressing versus Revealing Preferences in Experimental Research
    18. Yanna Krupnikov, Indiana University, and Adam Seth Levine, University of Michigan

    19. The Face as a Focus of Political Communication: Evolutionary Perspectives, Experimental Methods, and the Ethological Approach
    20. Patrick A. Stewart, University of Arkansas, Frank K. Salter, Max Planck Society, Andechs, Germany, and Marc Mehu, University of Geneva, Geneva, Switzerland

    21. Multi-Stage Experimental Designs in Political Communication Research
    22. Glenn J. Hansen, University of Oklahoma, and Michael Pfau, University of Oklahoma

      Content Analysis

    23. Image Bite Analysis of Political Visuals
    24. Erik P. Bucy, Indiana University, and Maria Elizabeth Grabe, Indiana University

    25. Identifying Frames in Political News
    26. Dennis Chong, Northwestern University, and James N. Druckman, Northwestern University

    27. Content Analysis in Political Communication
    28. William L. Benoit, Ohio University

      Discourse Analysis

    29. The Uses of Focus Groups in Political Communication Research
    30. Sharon E. Jarvis, University of Texas-Austin

    31. Genealogy of Myth in Presidential Rhetoric
    32. Robert L. Ivie, Indiana University, and Oscar Giner, Arizona State University

      Network and Deliberation Analysis

    33. Methods for Analyzing and Measuring Group Deliberation
    34. Laura W. Black, Ohio University, Stephanie Burkhalter, Humboldt State University, John Gastil, University of Washington, and Jennifer Stromer-Galley, University of Albany, SUNY

    35. Porous Networks and Overlapping Contexts: Methodological Challenges in the Study of Social Communication and Political Behavior
    36. Scott D. McClurg, Southern Illinois University

      Comparative Political Communication

    37. Mediatization of Politics: Toward a Conceptual Framework for Comparative Research
    38. Jesper Stromback, Mid Sweden University, Sundsvall, Sweden

    39. International Applications of the Agenda-Setting Acapulco Typology
    40. Maxwell E. McCombs, University of Texas-Austin, Salma Ghanem, University of Texas-Pan American, Federico Rey Lennon, Catholic University, Argentina, R. Warwick Blood, University of Canberra, Australia, and Katherine Chen, National Chengchi University, Taiwan

    41. Political Communication Across the World: Methodological Issues Involved in International Comparisons
    42. Christina Holtz-Bacha, University of Erlangen-Nürnberg, Germany, and Lynda Lee Kaid, University of Florida

      Statistical Techniques

    43. Expanding the Use of Structural Equation Modeling (SEM) in Political Communication
    44. R. Lance Holbert, The Ohio State University, and Heather L. LaMarre, University of Minnesota

    45. Mediation and the Estimation of Indirect Effects in Political Communication Research
    46. Andrew F. Hayes, The Ohio State University, Kristopher J. Preacher, University of Kansas, and Teresa A. Myers, The Ohio State University

    47. Time-Series Analysis and the Study of Political Communication
    48. Jennifer Jerit, Florida State University and Adam F. Simon, Yale University


    49. Concept Explication in the Internet Age: The Case of Interactivity
    50. S. Shyam Sundar, The Pennsylvania State University, and Saraswathi Bellur, The Pennsylvania State University

    51. Beyond Self-Report: Using Latency Measures to Model the Question Answering Process on Web-Based Public Opinion Surveys
    52. John E. Newhagen, University of Maryland

    53. What the Body Can Tell Us About Politics: The Use of Psychophysiological Measures in Political Communication Research
    54. Erik P. Bucy, Indiana University, and Samuel D. Bradley, Texas Tech University


    55. Looking Back and Looking Forward: Observations on a Rapidly Evolving Field

    Gerald Kosicki, The Ohio State University, Doug M. McLeod, University of Wisconsin-Madison, and Jack M. McLeod, University of Wisconsin-Madison



    Erik P. Bucy (PhD, University of Maryland–College Park, 1998) is an Associate Professor of Telecommunications and Adjunct Associate Professor in the Department of Political Science and School of Informatics at Indiana University, Bloomington. Bucy is the editor of Politics and the Life Sciences, and author, with Maria Grabe, of Image Bite Politics: News and the Visual Framing of Elections. Bucy serves on the editorial boards of Human Communication Research, The Information Society, and Mass Communication and Society. He has held visiting and research appointments at the University of Michigan and Dartmouth College.

    R. Lance Holbert (PhD, University of Wisconsin–Madison, 2000) is an Associate Professor and Director of Graduate Studies in the School of Communication at The Ohio State University. He is the author of several articles on the use of structural equation modeling in the communication sciences. His most recent research has appeared in the Journal of Communication, Communication Research, Communication Monographs, and Media Psychology. He serves on the editorial boards of many journals, including the Journal of Communication, Communication Monographs, and the Journal of Broadcasting & Electronic Media.