1st Edition
Sport Branding Theory and Practice
Part 1 Sport Branding: Foundation
1. Fundamentals of Sport Branding
Jessica R. Braunstein-Minkove, Gashaw Abeza, and Katja Sonkeng
2. Building Sport Brands
Melissa Davies and Cole G. Armstrong
3. Competitive Landscape Analysis
Ari Kim, Moonhoon Choi, and Haakon Brown
Part 2 Sport Branding: Management
4. The Branding Process
Thekla Straub and Gashaw Abeza
5. Evolution of Sport Brands
Tim Ströbel
6. Reputation Management & Repositioning in Sport Branding
Beth A. Cianfrone and Wade Johnstone
7. Building a Brand Guideline
Katie M. Brown, Zerong (Colt) Wang, and Beth A. Cianfrone
Part 3 Sport Branding: Entities
8. Individual Branding
Zack P. Pedersen
9. Team Branding
Matthew Blaszka
10. College Athletics Branding
Natalie Bunch
11. League & Governing Body Branding
Aimee Vlachos, Josh Greer, Connor Blake, and Norm O’Reilly
12. Sport Event Branding
Keunsu Han
13. Branding a Sport Series: Motorsport Branding
Steffen Schmitter and Gashaw Abeza
14. Branding Through Sport
Jackson Sears
15. Cultural Branding in Sport
Guilaume Bodet
16. Sport Brand Communities
David Wagner, and Clinton J. Warren
Part 4 Sport Branding: Future
17. Innovation & the Future of Sport Branding
Amna Mustafa, Anusheh Zaman, and Christos Anagnostopoulos
Biography
Sport Branding: Theories and Practice serves as a comprehensive resource for the dynamic and evolving field of sport branding.
It highlights the distinctive nature of branding both within and through sport, while grounding readers in the fundamental principles of the field. By exploring the foundations of sport branding, the book provides a strong theoretical base alongside practical examples and application tools. It covers key topics such as foundational concepts, sport brand management, the management of sport entities, and emerging trends shaping the future of sport branding.
This is an essential text for any course on sport branding, and invaluable supplementary reading for any course on sport marketing, sponsorship, sport communication, or marketing communications.
