Sport Business in the United States : Contemporary Perspectives book cover
1st Edition

Sport Business in the United States
Contemporary Perspectives

ISBN 9780367528409
Published October 12, 2020 by Routledge
320 Pages 3 B/W Illustrations

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Book Description

Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA.


Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women’s sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world’s single biggest sport marketplace.


Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.

Table of Contents

1          Management and Marketing of Sports in the U.S.: An Introduction

            Don Lee, Demetrius Pearson, Michael Cottingham, Myungwoo Lee, Ho Yeol Yu, Brenda G. Pitts and James J. Zhang


2          The Governance of Sports in the USA

            Spencer Harris and Scott Jedlicka


3          Development of Youth Sport: A Historical Perspective

            John Coles and Emily Wright


4          Youth and High School Sports in the United States: Structural and Gender Perspectives

            Cassandra J. Coble and Hope Grame-Zeller


5          Marketing Practices in National Junior College Athletic Association Men’s Basketball Programs

            Tiffany Y. Barney, Janette R. Hill, Robert C. Lynall and James J. Zhang


6          Critical Leadership in the Management and Marketing University Athletics

            David A. Paitson, Ryan K. Zapalac and James J. Zhang


7          Generational Market Segmentation of Millennial Sport Fans: Use of Generational Cohort Approach

            Brian H. Yim, Kevin K. Byon, Thomas A. Baker and James J. Zhang


8          Better Understanding Hockey Fans: A Review of Sport Fan Consumption Literature

            Brandon Mastromartino


9          Consumer Behavior of Women’s Sports

            Lauren M. Johnson, Demetrius W. Pearson, Ryan K. Zapalac and James J. Zhang


10        BIRFing and CORSing of Sport Fans: A Case Analysis

            Don Lee, David Walsh, Lee-Seob Maeng and Myungwoo Lee


11        Internships, Practicum, and Professional Marketability

            Sara Gershon, Brandon Mastromartino and James J. Zhang


12        Differentiation of Service Quality in the Health-Fitness Setting: A Segmentation Analysis

            Eddie T. C. Lam and James J. Zhang

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Brenda G. Pitts is Professor of Sport Management and Director of the Sport Business Research Laboratory at Georgia State University, USA.

James J. Zhang is Professor of Sport Management and Director of the International Center for Sport Management (ICSM) at the University of Georgia, USA.