1st Edition

Sport Business in the United States Contemporary Perspectives

Edited By Brenda G. Pitts, James J. Zhang Copyright 2021
    292 Pages 3 B/W Illustrations
    by Routledge

    320 Pages 3 B/W Illustrations
    by Routledge

    Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA.


    Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women’s sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world’s single biggest sport marketplace.


    Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.

    1          Management and Marketing of Sports in the U.S.: An Introduction

                Don Lee, Demetrius Pearson, Michael Cottingham, Myungwoo Lee, Ho Yeol Yu, Brenda G. Pitts and James J. Zhang


    2          The Governance of Sports in the USA

                Spencer Harris and Scott Jedlicka


    3          Development of Youth Sport: A Historical Perspective

                John Coles and Emily Wright


    4          Youth and High School Sports in the United States: Structural and Gender Perspectives

                Cassandra J. Coble and Hope Grame-Zeller


    5          Marketing Practices in National Junior College Athletic Association Men’s Basketball Programs

                Tiffany Y. Barney, Janette R. Hill, Robert C. Lynall and James J. Zhang


    6          Critical Leadership in the Management and Marketing University Athletics

                David A. Paitson, Ryan K. Zapalac and James J. Zhang


    7          Generational Market Segmentation of Millennial Sport Fans: Use of Generational Cohort Approach

                Brian H. Yim, Kevin K. Byon, Thomas A. Baker and James J. Zhang


    8          Better Understanding Hockey Fans: A Review of Sport Fan Consumption Literature

                Brandon Mastromartino


    9          Consumer Behavior of Women’s Sports

                Lauren M. Johnson, Demetrius W. Pearson, Ryan K. Zapalac and James J. Zhang


    10        BIRFing and CORSing of Sport Fans: A Case Analysis

                Don Lee, David Walsh, Lee-Seob Maeng and Myungwoo Lee


    11        Internships, Practicum, and Professional Marketability

                Sara Gershon, Brandon Mastromartino and James J. Zhang


    12        Differentiation of Service Quality in the Health-Fitness Setting: A Segmentation Analysis

                Eddie T. C. Lam and James J. Zhang


    Brenda G. Pitts is Professor of Sport Management and Director of the Sport Business Research Laboratory at Georgia State University, USA.

    James J. Zhang is Professor of Sport Management and Director of the International Center for Sport Management (ICSM) at the University of Georgia, USA.