Sports Capitalism: The Foreign Business of American Professional Leagues, 1st Edition (Paperback) book cover

Sports Capitalism

The Foreign Business of American Professional Leagues, 1st Edition

By Frank P. Jozsa

Routledge

330 pages

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Paperback: 9781138620650
pub: 2018-09-18
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Description

The book focuses on how, when, where and why the US-based professional sports leagues extend their brands and penetrate markets in nations across the globe. The book examines the strategies, progress and expectations of each league despite the cultural, economic and political barriers that exist between and within countries and areas. It offers a model of the sports business and, where appropriate, the emergence, evolution and growth of prominent women's sports leagues are documented. This book is unique as there are no other academic publications that study and report the global ambitions of this special group of organizations in one volume. Readers such as college and university sports history, management, marketing and international business professors, students and researchers can use and apply the book, as either a teaching supplement, reference and/or literature source. It will also appeal to targeted groups beyond the academic community with strategic economic incentives to learn about sports capitalism, such as sports entrepreneurs and league officials.

Table of Contents

Contents: Major league baseball; National football league; National basketball association; National hockey league; Major league soccer; Conclusion; Appendix; Glossary; Selected bibliography; Index.

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS069000
BUSINESS & ECONOMICS / Economics / General