1st Edition
Sports Capitalism The Foreign Business of American Professional Leagues
By Frank P. Jozsa
Copyright 2004
330 Pages
by
Routledge
330 Pages
by
Routledge
330 Pages
by
Routledge
Also available as eBook on:
The book focuses on how, when, where and why the US-based professional sports leagues extend their brands and penetrate markets in nations across the globe. The book examines the strategies, progress and expectations of each league despite the cultural, economic and political barriers that exist between and within countries and areas. It offers a model of the sports business and, where... Read more
Contents: Major league baseball; National football league; National basketball association; National hockey league; Major league soccer; Conclusion; Appendix; Glossary; Selected bibliography; Index.
Biography
Frank P. Jozsa
