1st Edition
Sports and City Marketing in European Cities
134 Pages
by
Routledge
134 Pages
by
Routledge
134 Pages
by
Routledge
Also available as eBook on:
In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. This mass global audience is invited not only to watch the sporting event, but also to visit the city where it takes place. Such events may help promote the host city as a tourist destination and business location. City... Read more
Contents: Sports and city marketing; An introduction; Barcelona; Helsinki; Manchester; Rotterdam; Turin; Synthesis; References; Appendix: discussion partners; Index.
Biography
Leo van den Berg is Professor of Regional Economics and Urban Development at the Erasmus University Rotterdam, The Netherlands. He is also Director of the European Institute for Comparative Urban Research (EURICUR) Erik Braun is senior researcher at the Department of Regional, Port and Transport Economics, Erasmus University, Rotterdam, The Netherlands. He is a staff member of EURICUR Alexander H.J. Otgaar is PhD student at the Department of Regional, Port and Transport Economics of Erasmus University, Rotterdam, The Netherlands. He is also staff member of EURICUR
