In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. This mass global audience is invited not only to watch the sporting event, but also to visit the city where it takes place. Such events may help promote the host city as a tourist destination and business location. City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each of these cities, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing and how the cities have attempted to maximize their potential through sports and city marketing policies. A comparison of the findings highlights the merits or disadvantages of sports clusters and strategic co-operation in sports and city marketing.
Table of Contents
Contents: Sports and city marketing; An introduction; Barcelona; Helsinki; Manchester; Rotterdam; Turin; Synthesis; References; Appendix: discussion partners; Index.
About the Series
EURICUR Series (European Institute for Comparative Urban Research)
The European Institute for Comparative Urban Research, EURICUR, was founded in 1988 and has its seat with Erasmus University Rotterdam. EURICUR is the heart and pulse of an extensive network of European cities and universities. EURICUR's principal objective is to stimulate fundamental international comparative research into matters that are of interest to cities. To that end, EURICUR co-ordinates, initiates and carries out studies of subjects of strategic value for urban management today and in the future. Through its network EURICUR has privileged access to crucial information regarding urban development in Europe and North America and to key persons at all levels, working in different public and private organizations active in metropolitan areas. 'EURICUR closely cooperates with the Eurocities Association, representing more than 100 large European cities. As a scientific institution, one of EURICUR's core activities is to respond to the increasing need for information that broadens and deepens the insight into the complex process of urban development, among others by disseminating the results of its investigations by international book publications. These publications are especially valuable for city governments, supra-national, national and regional authorities, chambers of commerce, real estate developers and investors, academics and students, and others with an interest in urban affairs.
BISAC Subject Codes/Headings:
- SOCIAL SCIENCE / Human Geography