94 pages | 4 B/W Illus.
Strategic change and transformation are words used very commonly in business parlance but rarely defined. Besides, change and transformations are often used interchangeably. Thus the correct perspective of viewing change and transformations is missing from management literature. How is change different from transformation? Do all changes lead to renewal? What are the characteristics of strategic changes?
This re-addresses some of our current assumptions and understanding of change and transformation when viewed through both academic and business lenses. It is a balanced and well-rounded perspective on how strategic change and transformation can be brought about successfully in organizations specifically with the perspective from an emerging economy like India.
1. Introduction to Strategic Change and Transformation, 2. Strategic Renewal in Organizations, 3. Building Ambidexterity in Organizations, 4. Dynamic Capabilities and Renewal, 5. Achieving Successful Strategic Transformation, 6. Cases of Companies Undergoing Transformation
The aim of this Focus series is to present the reader with a number of short volumes which deal with important managerial issues in the Indian context. Volumes in the series will cover topics which are of perennial interest to managers, like corporate governance and strategic change and transformation as well as emerging areas of research like neuro-marketing. Established areas of research like bottom-of-the-pyramid marketing will be dealt with specifically in the Indian context. CEOs today also need to be familiar with critical developments in other fields, like auction theory. In other words, the Focus series is designed to introduce management theorists and researchers (as well as the lay public) to a diverse set of topics relevant directly or peripherally to management in a short, readable format, without sacrificing basic rigour and set in the Indian context.