3rd Edition
Strategic Communication An Introduction to Theory and Global Practice
Introduction
Part I. Fundamentals
Chapter 1: What Is Communication?
Chapter 2: What Is Strategy?
Chapter 3: What is Strategic Communication?
Part II. Communication Processes and Organizations
Chapter 4: Strategic Communication in Society and Marketplaces
Chapter 5: Internal Communication
Chapter 6: Change Communication
Chapter 7: Crisis Communication
Chapter 8: Mediatization from Traditional to Social Media
Part III. Future Developments
Chapter 9: The Future of Strategic Communication
Biography
Jesper Falkheimer is Professor of Strategic Communication at the Department of Communication, Lund University in Sweden.
Mats Heide is Professor of Strategic Communication at the Department of Communication, Lund University in Sweden.
"If there's one book about strategic communication that answers all your questions and thoroughly explores this field, it's this one. Jesper Falkheimer and Mats Heide have authored a comprehensive guide on strategic communication, explaining why it is much more complex than merely an advanced form of public relations.
In this book, you'll dive into the fundamentals of strategic thinking, explore various strategies and tactics, and discover valuable tools. Moreover, the book emphasizes the broader context of communication, both within an organization and in society at large. Finally, it offers practical tips for understanding and planning your own communication strategies effectively."
- Assoc. Prof. Denisa Hejlova, Ph.D., Charles University, Head of the Center for Strategic Communication
