1st Edition

Strategic Management A Roadmap for Successful Business Transformation

124 Pages 18 B/W Illustrations

by Routledge

124 Pages 18 B/W Illustrations

by Routledge

124 Pages 18 B/W Illustrations

by Routledge

Also available as eBook on:

Taylor & Francis eBooks
(Institutional Purchase)Opens in new tab or window

Description

This book explores the intricate world of strategic management. Blending theory with practical examples, the authors provide a systematic framework for strategic decisionmaking. The book is divided into two parts. It begins by exploring the perspectives of strategic analysis, examining the firm’s “ current situation ” and “ evolutionary ” perspectives, as well as the “ objective reality ” and... Read more

Introduction Part I: The perspectives of strategic analysis 1. The "situational" and "evolutionary" perspectives 2. The "objective reality" and the "subjective perspective" 3. Strategic analysis: methodological scheme Part II: The strategic map: The regions, the pathway and the objects of analysis 1. The first region of the map: today’s firm 2. The second region of the map: the strategic transformation 3. The third region of the map: performance 4. The fourth region of the map: corporate governance and internal control system 5. The fifth region of the map: the values and the identity of the firm Book Overview