1st Edition
Strategic Management and Online Selling Creating Competitive Advantage with Intangible Web Goods
By Susanne Royer
Copyright 2005
256 Pages
by
Routledge
256 Pages
by
Routledge
272 Pages
by
Routledge
Also available as eBook on:
Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.
Considering how firms with similar specific characteristics are able to realize competitive... Read more
1. Introduction 2. Intangible Web Good Provision in its Environment 3. Explanations of Competitive Advantage Realization from Strategic Mangement Theory 4. Competitive Advantage Realization with Intangible Web Goods 5. Conclusion With Regard to Online Selling of Digital Goods and Strategic Management Bibliography
Biography
Susanne Royer
