Strategic Pharmaceutical Marketing Management in Growth Markets  book cover
1st Edition

Strategic Pharmaceutical Marketing Management in Growth Markets




  • Available for pre-order on April 18, 2023. Item will ship after May 9, 2023
ISBN 9781032321646
May 9, 2023 Forthcoming by Routledge India
232 Pages 31 B/W Illustrations

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Book Description

India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50 per cent of the global demand for various vaccines, and as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets.

The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organisational and business perspective and explicates the practical applications of it. Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals. 

This book will be of interest to academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical management. It will also be beneficial to those interested in business strategy, decision making, and international marketing.

Table of Contents

Preface  1. Pharmaceutical Marketing: Fundamentals & Global Perspectives  2. Dynamics of Pharmaceutical Marketing in Global Context  3. Strategic Advantages in Pharmaceutical Marketing  4. Important Aspects of Pharmaceutical Pricing  5. Distribution Function in Pharmaceutical Marketing   6. Pharmaceutical Product Promotion  7. Marketing Research Interface in Pharmaceutical Product Promotion  8. Technological Aspects in International Pharmaceutical Marketing

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Author(s)

Biography

Mithun Nandy holds a Ph.D. in Management from Vidyasagar University, India. His doctoral thesis was awarded the 'Best Doctoral Thesis Award' at an international management conference. He serves as Editor (Management) for Cogent Business and Management journal and Editorial Review Board Member in International Journal of Patient-Centered Healthcare. Currently, he is the Assistant General Sales Manager at Hegde & Hegde Pharmaceutica LLP, Mumbai, India, where he has over 17 years of pharmaceutical sales experience. He is a life member of the Calcutta Management Association.