222 Pages
by
Routledge
224 Pages
by
Routledge
210 Pages
by
Routledge
Also available as eBook on:
'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and... Read more
The marketing context; Planning your marketing communications; Above the line communication methods; Below the line communication methods; Public relations - more than just a goodwill exercise; Managing implementation; Building the relationship over time; Communication planning and implementation in the real world - case studies that will challenge your ability to really 'do it'!
Biography
Cathy Ace
