256 Pages 34 Color Illustrations
    by Routledge

    256 Pages 34 Color Illustrations
    by Routledge

    This book provides a holistic and accessible approach to sustainable fashion management. It offers an interdisciplinary and practical outlook, combining theory with practical application from a management perspective and underpinned by the Sustainable Development Goals throughout.

    The book helps students to gain a better understanding of what sustainable fashion is and how it is implemented across the fashion industry, through business model innovations, innovative designs, new technology and digital approaches, and material innovations. Global case studies are employed throughout each chapter, including fashion companies and events of all sizes, alongside other pedagogical features to aid learning, including key learning points, chapter objectives, and textboxes explaining key terminology.

    This is an essential textbook for those investigating sustainable fashion, whether from a design or management perspective, providing the knowledge and tools for a future career. It is designed to serve Fashion Business and Management, Fashion Marketing, Fashion Buying and Merchandising and Fashion Technology courses, at all levels, and will also be valuable reading for those already working within the fashion industry and studying for professional qualifications. Online resources include chapter-by-chapter PowerPoint slides and a test bank.


    Part 1 – Management of Sustainable Fashion

    Chapter 1

      1. Emergence Of Sustainability And Its Management In The Fashion Industry
        1. Management – art and science
        2. Sustainability – definitions and meaning
        3. Sustainability in fashion and sustainable fashion
        4. Importance of sustainable fashion in the 21st century

        Chapter 2

      2. Sustainable Fashion – Company Perspective
        1. Sustainability as a strategy
        2. Issues in the fashion industry surrounding sustainable fashion
        3. Case study - Understanding sustainability and value – the example of We Are Knitters

        Chapter 3

      3. Sustainable Fashion – consumer view
        1. Sustainable fashion and consumer perceptions
        2. New developments in sustainable fashion

        Chapter 4

      4. Circular economy
        1. Evolution of the circular economy
        2. Case study: Thinking outside the box – the example of Freitag
        3. Business model innovations
        4. The circular economy – zero waste fashion
          1. Zero Waste Fashion – Pre-consumer Approaches
          2. Zero Waste Fashion – Post-consumer Approaches

        5. Opportunities and barriers to the circular economy
        6. Case Study: Circularity in the Fashion Industry – The example of Hetty Rose


    Part 2 Managing sustainable fashion through design


    Chapter 1

    2.1 New system understanding for design

    2.1.1 Redesigning industrial design processes

    Chapter 2

    2.2. Design for a circular economy

    2.2.1. Intentional design for recycling

    2.2.2 Design for alternative business models

    Chapter 3

      1. Slowing down the fashion system through design
        1. Slow fashion and garment lifetimes
        2. Designing value for secondhand fashion

    Chapter 4

      1. Designing carbon-neutral fashion
        1. Responsibility, safety, and risk management
        2. Transparency and code of conduct
        3. Clean chemistry and ethical fashion
        4. Control, trust, and crisis management

    Chapter 5

      1. Fashion design in a new paradigm


    Part 3: Sustainability, Fashion, and Technology


    Chapter 1

    3.1.1 The current scenario for fashion retail: from multichannel to omnichannel The role of technology in omnichannel retailing Consumer’ intake about the use of technology Digital channels

    3.1.2 The use of technology to promote sustainable behaviours

    3.1.3 The importance of sustainability communication

    Chapter 2

    3.2 Digital Sustainability

    3.2.1 Introduction

    3.2.2 The impact of online shopping: returns

    3.2.3 The nature of online shopping: the importance of touch and vision

    3.2.4 The role of specific technologies Image Interactive Technology

    3.2.5. Sustainability communication and digital channels The importance of narrative strategies in social media communication

    3.2.6. Key developments and industry practices

    Chapter 3

    3.3 Digital Fashion

    3.3.1. What is digital fashion? Digital Fashion Non fungible tokens (NFTs) Digital Fashion Marketplaces The Metaverse Digital Fashion Shows

    3.3.2 Will digital fashion become mainstream? The importance of communication

    3.3.3. Key developments and industry practices

    3.3.4 Case Studies

    Part 4: Material Innovations in Sustainable Fashion


    Chapter 1

    4.1 Fibre Selection

    4.1.1. 20th Century Production

    4.1.2 Natural Fibres Plant Fibres Animal Fibres Man-made (Manufactured) Fibres

    4.1.3. 21st Century Developments

    4.1.4. Case Study Task - Alternative fibres for textile production - Bananatex®

    Chapter 2

    4.2 Fabric Creation

    4.2.1 Preparation of Raw Materials

    4.2.2 Woven Fabrics

    4.2.3 Knitted Fabrics

    4.2.4 Nonwoven Fabrics Leather Case Study Task – The knitted jumper that used to be a pair of woven jeans – Innovations in Fabric Construction by We Are Knitters

    Chapter 3

    4.3 Fabric Finishes and Surface Design

    4.3.1 Fabric Colouration – Overview

    4.3.2 Fabric Preparation

    4.3.3 Application of Colourants

    4.3.4 Innovative Approach to Colouration

    4.3.5 Case Study – Sustaina-jeans Innovation Capsule



    Claudia E. Henninger is Senior Lecturer in Fashion Marketing Management at the University of Manchester, UK.

    Kirsi Niinimäki  is Associate Professor in Design at Aalto University, Finland.

    Marta Blazquez is Senior Lecturer in Fashion Marketing at the University of Manchester, UK.

    Celina Jones is Lecturer in Fashion Technology at the University of Manchester, UK.

    'We live in times of super complexity, due to a multitude of understandings in an unknowable world. There has never been so much interest in fashion and sustainability; hardly surprising due to fashion’s industrial and social activity being directly and indirectly complicity in climate change, biodiversity loss, social inequality and wellbeing concerns. However, we are very far from having learnt how to thrive as humans in a more than human world. This book takes a much-needed, pragmatic and illustrative approach to fashion as a professional practice that connects a range of disciplines. It informs decision-making and idea-generation for a range of learners that can be applied across and beyond fashion’s activities.'

    Dilys Williams, Professor of Fashion, Design and Sustainability, Director Centre for Sustainable Fashion, a UAL research centre based at London College of Fashion.