1st Edition

Sustainable Tourism Development Futuristic Approaches

Edited By Anukrati Sharma Copyright 2020
    380 Pages 8 Color & 22 B/W Illustrations
    by Apple Academic Press

    404 Pages 8 Color & 22 B/W Illustrations
    by Apple Academic Press

    376 Pages 8 Color & 22 B/W Illustrations
    by Apple Academic Press

    Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account the large influence of appearance on tourist attraction. With consideration to various stakeholders in sustainable tourism development, this book incorporates ideas for new techniques in destination branding and marketing in order to maximize economic impact. The book also discusses the rising influence of social media on tourists’ interest.

    Emphasizing sustainability in tourism development, the chapters address a number of important issues, such as post-disaster tourism marketing, culture and heritage tourism, eco-tourism, community-based nature tourism, community involvement in destination development, benchmarking for destination performance evaluation, sustainable food practices in tourism, and more. Each chapter of this book incorporates a quantifiable trend in tourism development, including various paradigms and studies that relay different statistics about certain areas of tourism. The book makes use of case studies for specific destinations and integrates strategies, evidence, and analyses to offer a holistic understanding of the myriad factors involved in sustainable tourism development.

    1. Sustainable Tourism: Growth and Diversification

    Muammer Mesci, Istemi Comlekci, and Zeynep Mesci

    2. Strategies of Post-Disaster Marketing: Sustainable Development, Experience, and Marketing

    M. E. Korstanje and Hugues, Seraphin

    3. Responsible Travel and Tourism Adventure: Evidence from Malawi as a Tourist Destination

    James Malitoni Chilembwe and Victor Mweiwa

    4. What Is the Importance of Social Media Sharings for Tourists? The Role of Argument Quality and Source Credibility

    Bekir Bora Dedeoglu

    5. Mountain Tourism Destination Development with Strategic Social Media

    Arjun Kumar Limbu and Prithbi Bahadur Limbu

    6. Paradigm Shift in Destination Branding Process in the Perspective of User-Created Culture-Heritage-Related Content in Social Media

    Samik Ray

    7. Innovative Technology Adoption in Film Tourism

    Azizul Hassan

    8. Destination Image of India: Trends and Analysis

    Swati Sharma

    9. Pro-Poor Tourism: A Study of Government Strategies in State of Uttar Pradesh, India

    Alok Kumar

    10. Theory and Practices of Eco-Tourism for Sustainable Tourism

    G. Anbalagan

    11. Internal Benchmarking Model for Destination Performance Evaluation

    Toney K. Thomas

    12. Sustainable Food Practices for Holistic Tourism Development

    Alok Kumar

    13. Introduction of Community-Based Nature Tourism (CBNT) Planning and Management: With Special Reference to the Garhwal Himalayan Region of Uttarakhand

    Shivam Prakash Bhartiya, Shivendra Singh, and Vaibhav Bhatt

    14. Community Intervention in Destination Development: A Cross-Destination Analysis

    A. Vinodan, James Manalel, and Manoj Edward

    15. Destination Management Strategy: With Specific Reference to Ecotourism Destination

    S. Meera and Dr. R. Annapoorani

    16. An Investigation of Literature on Accommodation Sector Investment in the Tourism Industry of Sri Lanka

    Harini K. Amarasinghe and D. A. C. Silva

    17. Impact of Information Technology on Marketing Strategies of Online Travel Agencies (OTAs) in India: A Comparative Study of Goibibo.com and Makemytrip.com

    Sujood and Sheeba Hamid

    18. Video Games Generating Tourist Demand: Italy and the Assassin’s Creed Series

    Bruno H. M. Carvalho, Gabriella G. C. Bertozzi, and Cynthia Correa

    19. Demographic Analysis of Tourists’ Perception Regarding Vacation Destination

    Manvinder Singh Pahwa and Anukrati Sharma


    Anukrati Sharma, PhD, is an Associate Professor in the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India. She has edited and authored several books and has attended a number of national and international conferences, presenting over 45 papers. She has been invited to talks, lectures, and panel discussions by different universities, including the University of Colombo, Sri Lanka, and Aligarh Muslim University, India. Dr. Sharma handles training sessions at the Rajasthan Police Academy, Jaipur, India, on such topics as Change Management, Communication Skills, Gender Discrimination, and Personality Development. Her special interest areas are tourism, tourism marketing, strategic management and international business management.