1st Edition
Tailoring Health Messages Customizing Communication With Computer Technology
284 Pages
by
Routledge
284 Pages
by
Routledge
284 Pages
by
Routledge
Also available as eBook on:
Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior change strategies that are customized based on the unique needs, interests, and concerns of different individuals. These tailored health messages can be highly effective in assisting individuals in understanding and responding to health... Read more
Contents: Foreword. What Is Tailored Health Communication? Why Tailor Health Information? An Overview of the Tailoring Process. Background Research: Understanding the Health Problem and Target Population. Developing a Program Framework. Developing a Tailoring Assessment Questionnaire: How to Measure Key Determinants. Developing Design Templates. Message Concepts. Writing Tailored Messages: Creating the Feedback. Creating Tailored Communication Programs: Linking Messages and Algorithms. Creating the Tailoring Program. Implementing a Tailored Health Communication Program. Evaluating Tailored Health Communication Programs. Epilogue: The Future of Tailored Health Communication.
Biography
Laura R. Olevitch, Matthew W. Kreuter, David W. Farrell, Laura K. Brennan
"Tailoring Health Messages fills an important void by providing a scholarly how-to resource that will be as valuable to researchers as it is to practitioners. [It] is a groundbreaking contribution and should be read by all who want to communicate more effectively about health."
—Barbara K. Rimer
National Cancer Institute, From the Foreword
