372 Pages
by
Routledge
372 Pages
by
Routledge
361 Pages
by
Routledge
Also available as eBook on:
'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy provides new and... Read more
Preface; Stories and strategies; Why a book of stories for managers?; A new era of market-based strategy; Stories of revolution and reinvention - British Airways; Dell Computers; New marketing channels; Reinventing the airline business; Treasure island; BT international; Retail banks; Stories of obsolescence and renewal - M&S; Skoda cars; The Body Shop; Kellogg's cornflakes; Laura Ashley; Boots the chemist; WH Smith and John Menzies; Reflections on the stories - Commentaries; Final thoughts: for now..; Index.
Biography
Nigel F. Piercy
"This book is really just a bunch of stories and examples". Perhaps that accounts for it being such entertaining reading. Piercy is adamant that this is more than simply a book of case studies, and while it could be productively used for study, he is right. Divided into 'Stories of revolution and reinvention' and 'Stories of obsolescence and renewal' the book profiles 14 internationally renowned brands, such as Levi Jeans, Dell Computers, Skoda Cars, Laura Ashley, Enclopaedia Britannica and Kellogg's Cornflakes. Through these examples the author explores a new era of market-based strategy - in which assumptions are continually challenged, and complacency is rewarded with failure. As Piercy astutely points out, the only principle that strategists can rely on is that there are no principals to reply on.
