1st Edition
Teaching Inclusive Public Relations A Creative Pedagogical Approach
Introduction Part I Theoretical framework 1 Teaching inclusive public relations (IPR) 2 From DEI to DEIB in inclusive public relations 3 Creativity as a driver of IPR 4 Art in the epistemology of IPR Part II Prototypes for inclusive teaching in IPR 5. Prototyping inclusion Part III Ten lessons 6 The structure of teaching IPR Conclusions
Biography
Sónia de Sá is Assistant Professor at the University of Beira Interior, Portugal, where she teaches in the Department of Communication, Philosophy and Politics. She is Director of the Master’s Degree in Strategic Communication: Advertising and Public Relations, President of the UBI Equality Committee, and President of the Pedagogical Council of the Faculty of Arts and Letters. She also serves as Director of Cultural Sciences and as a senior researcher at LabCom. Her work focuses on IPR, equity, creativity, art, and media, with a particular emphasis on community-engaged pedagogies and socially responsible communication.
