1st Edition
Teaching Public Relations Principles and Practices for Effective Learning
Introduction PART 1: Becoming a PR Educator 1: Education as a Calling 2: Becoming a Professor 3: Engagement in the Profession PART 2: Public Relations Education (PRE) in Context 4: An Overview of Public Relations Education 5: General Points of Teaching and Learning in Higher Education 6: Frameworks and Outcomes for Teaching PR PART 3: Approaches for Teaching and Learning Befitting PRE 7: Know Yourself, Be Yourself 8: Curriculum Development and Course Design 9: Assessing Learning APPENDICES Appendix A: Pretenure Performance Tracking Tool Appendix B: Example Course-Management Documents Appendix C: Suggestions for Curricular and Extracurricular Teaching and Learning Appendix D: Helpful Resources Appendix E: Example Public Relations Program Assessment Plan Components Index
Biography
Peter M. Smudde has had 16 years of industry experience, including an executive-level position and consulting, and 22 years as a professor of public relations. Dr. Smudde holds the rank of professor and for nine years has been the associate executive director of Illinois State University’s School of Communication in Normal, Illinois, where he also was the coordinator of the PR program, which has Certification in Education for Public Relations (CEPR) through the Public Relations Society of America (PRSA), and was a faculty adviser for Public Relations Student Society of America (PRSSA) chapters for 14 years.
"Higher education is thirsty for qualified individuals who possess the tools needed to be successful in the public relations classroom. This text could help develop and grow the next generation of public relations professors."
—Alisa Agozzino, Ph.D., APR, Ohio Northern University, USA
"Professor Smudde’s book is decidedly the first of its kind. Never before have I seen a book that tackles the subject of instilling excellence in the teaching of Public Relations by training future educators and practicing professionals in the fundamentals of Public Relations pedagogy. This is definitely the book to read for any student of Public Relations who may want to prepare for the teaching of the college level and for any working practitioner who would like to share his or her experience in an organized and thoughtful manner."
—Dr. Timothy Lent Howard, Professor of Public Relations, PRSSA Faculty Advisor, Department of Communication Studies, California State University, Sacramento, USA
