1st Edition
The Business of the Metaverse How to Maintain the Human Element Within this New Business Reality
Chapter 1: Introduction to Metaverse in Business Applications
Authors:
*Shiva Rohit (Woxsen University, [email protected])
*C V Sai Supraja Reddy (Woxsen University, [email protected] )
*Rekulakunta Greeshma (Woxsen University, [email protected] )
*Pokala Pranay Kumar MPS Data Science, University of Maryland, Baltimore County, USA
Chapter 2: Evaluation and future impact of a metaverse in business
Authors:
*Shaik Nouman (Woxsen University, [email protected])
*Shiva Lagishetty (Woxsen University, [email protected])
*Pulivendula Preethi Reddy (Woxsen University, [email protected])
** Channabasava Chola, Department of Electronics and Information Convergence Engineering, College of Electronics and Information, Kyung Hee University, Suwon-si 17104, Republic of Korea.
Chapter 3: Re-wilding Natural Habitats with Flying Robots, AI, and Metaverse Ecosystems
Authors:
Markus Krebsz, Woxsen University & University of Stirling
Divya Dwivedi, The Supreme Court of India & Woxsen University
Chapter 4: DIGITALIZATION -IMPACT OF METAVERSE ON HUMANKIND
Authors:
*Madhuri Kompelly, Woxsen University (Hyderabad), India
* Maddu Sai Adarsh, Woxsen University (Hyderabad), India
**P. Baby Priya, Woxsen University (Hyderabad), India
**Rajesh Kumar K V , Co- Chair person CoE for Sports Analytics and Management,
Woxsen University (Hyderabad), India
Chapter 5: Role of AI and Impact of Metaverse in Football Management & Marketing. Marketing Tactics and Strategies used by brands to promote themselves through football tournaments.
Authors:
*Harshita Kallem (Woxsen University, [email protected])
*Kaushik Gurram (Woxsen University, [email protected])
**Prasad Moligari (Woxsen University, [email protected])
**Anil Audumbar Pise, University of the Witwatersrand, South Africa
Chapter 6 : Brand Management In Metaverse
Author(s):
*Kritika Kulkarni (Woxsen University, [email protected] )
**V. Vikram Adithya ( Woxsen University, [email protected])
**Krishna Hitesh (Woxsen University,[email protected])
***Neelam Kumari, Dublin Business School, Ireland
Chapter 7: Operations Management in Indian Premier League
Authors:
*Rekulakunta Greeshma (Woxsen University, [email protected])
**Boggarapu Sudeep Gupta (Woxsen University, [email protected])
***Kalluri Poorvaj (Woxsen University, [email protected])
****Chinna Swamy Dudekula, Northumbria University, Newcastle
Chapter 8: IMPACT OF METAVERSE IN THE SUPPLY CHAIN, LOGISTICS, AND MANUFACTURING SECTOR
Authors:
*Guda Vineeth Reddy, Woxsen University, Hyderabad, India.
*Zita Zoltay Paprika, Corvinus University, Budapest, Hungary.
*Dr Hemachandran K, Woxsen University, Hyderabad, India.
**Hitesh Kumar Devaki, Woxsen University, Hyderabad, India
Chapter 9: INFLUENCE OF ARTIFICIAL INTELLIGENCE IN CONSUMER DECISION MAKING PROCESS
Authors:
*Divya Gutti, MBA – Operations Management & Marketing Management and Student of Woxsen university.
**Goda Vardhini Yadav, MBA- Finance Management & Marketing Management and Student of Woxsen university.
***Harshitha Kaja, MBA- Human resource Management & Marketing Management and Student of Woxsen university.
***Rajesh Kumar K V, Co-chairperson Centre of Excellence for sports Analytics and Management, Woxsen University
Chapter 10: Metaverse: The pursuit to keep the human element intact in the media and entertainment industry.
Authors:
*Noyonika Sahoo, Woxsen University, [email protected]
*Diya Gupta, Woxsen University, [email protected]
*Dr.Kakoli Sen, Woxsen University, [email protected]
Chapter 11: Role of AI and Automation in Virtual Recruitment
Authors:
*Keerthi Boddapati, MBA - Human Resources Management and Marketing Management Student Woxsen University.
**Charan P V, MBA – Human Resources Management and Marketing Management Student, Woxsen University.
Chapter 12: Interplay of Artificial intelligence and Metaverse in HR
Authors:
* Kundu Varshini Naidu (Woxsen University, [email protected])
**Priyanka Reddy (Woxsen University, [email protected])
***Rajesh Kumar K. V., (Assistant Professor, AI Research Centre, & Co-Chairperson for Centre of Excellence for Sports Analytics and Management,Woxsen University, Hyderabad
Chapter 13
Artificial intelligence and Fintech Industry– The Metaverse Adoption
Authors:
*Kondisetti Venkata Bhavana Woxsen University (Hyderabad), India
*Hridya Koduri, Woxsen University (Hyderabad), India
**Ezendu Ariwa, University of Wales Trinity Saint David.
**Vishwa KD, Woxsen University (Hyderabad), India
Chapter 14: The Metaverse Technology in Revolutionizing the Insurance Industry
Authors:
*Krishna Saraf (Woxsen University, [email protected])
**Swagatika Mohapatro (Woxsen University, [email protected])
***Yamasani Keerthi Reddy (Woxsen University, [email protected])
*** Neelam Kumari, Dublin Business School, Ireland.
Chapter 15: Education & Metaverse
Authors:
*Sai Kiran Kadari Woxsen University, Hyderabad
**Shashank Raj Gupta, Woxsen University, Hyderabad
***D Prithvi Raj, Woxsen University, Hyderabad
***Gabriel Kabanda, Senior Technical Advisor UNOPS - United Nations Office for Project Services
Chapter – 16: The role of AI in decision making - Marketing strategies and how brands use IPL as a marketing platform.
Authors:
*S Veena Reddy – (Woxsen University, [email protected])
*Sudhakar Reddy Nalamalapu – (Woxsen University, [email protected])
**R Ramakrishna Reddy – (Woxsen University, [email protected])
**Dr Rajesh Kumar K V – (Woxsen University, [email protected]
Chapter 17: Metaverse in Public Sector
Authors:
*Tanveer Nayak, School of Business, Woxsen University, Kamkole, Hyderabad, Telangana.
*Saransh Kalambele, School of Business, Woxsen University, Kamkole, Hyderabad, Telangana.
Chapter 18: Application of Metaverse in the Automobile Industry
Authors:
*Bhavika Saraswat, Woxsen University, Hyderabad
**Jai Kothari, Woxsen University, Hyderabad
***Geddam Annirudh, Woxsen University, Hyderabad
***Dr Sanjeev Ganguly, Woxsen University, Hyderabad
Chapter – 19 AI and Human Cognizance
Authors:
*P.Sanjna(Woxsen University, [email protected])
*D.Sujith(Woxsen University, [email protected])
*K.Vinodh(Woxsen University, [email protected])
*B.Vasavi(Woxsen University, [email protected])
**Delukshi Shanmugarajah, Middlesex University, London, UK.
Chapter 20: Emerging Trends of AI & Digital Transactions replacing Plastic Money in India
Authors:
*Jeevan Venkata Sai Gollapalli, Woxsen University, Hyderabad, Telangana.
*Saransh Kalambele, Woxsen University, Hyderabad, Telangana.
*Anurag Jain, Woxsen University, Hyderabad, Telangana.
**Ezendu Ariwa, University of Wales Trinity Saint David.
Biography
Dr. Hemachandran K has been a passionate teacher with 14 years of teaching experience and 5 years of research experience. A strong educational professional with a scientific bent of mind, highly skilled in AI & ML. After receiving a Ph.D. in embedded systems at Dr. MGR Educational & Research Institute, India. He started doing interdisciplinary research in AI. An open-ended positive person who has stupendous peer-reviewed publication records with more than 20 journals and international conference publications. He was an effective resource at various national and international scientific conferences. His editorial skills made him include as an editorial board member in numerous reputed SCOPUS / SCI journals.
Dr. Raul Villamarin Rodriguez is the Pro-Vice-Chancellor, Woxsen University, and Dean of the School of Business at Woxsen University. He holds a Ph.D. in Artificial Intelligence and Robotics Process Automation applications in Human Resources. Fmr. Co-CEO at Irians Research Institute, a research institute specializing in the field of neuromarketing, AI, ML, market research, behavioral science, social research, and behavioral engineering. His areas of expertise and interest are Machine Learning, Deep Learning, Natural Language Processing, Computer Vision, Robotic Process Automation, Multi-agent Systems, Knowledge Engineering, and Quantum Artificial Intelligence. He has experience and feels comfortable using Prolog, Java, C++, Python, R/RStudio, Julia, Swift, Scala, MySQL, and Spark, among others. He is a registered expert in Artificial intelligence, Intelligent Systems, and Multi-agent Systems at the European Commission, a nominee for the Forbes 30 Under 30 Europe 2020 list, and an awardee in the Europe India 40 under 40 Leaders. Alongside this, he is a member of the GRLI Deans and Directors cohort. He has co-authored two reference books: "New Age Leadership: A Critical Insight" and "Retail Store" and has more than 70 publications to his credit. He is a weekly contributing writer to various magazines in analytics and emerging technologies. He is also a journal reviewer and associate editor in various publications such as IEEE.
