The Case Study Companion
Teaching, Learning and Writing Business Case Studies
The Case Study method of teaching and learning, adopted by business schools and management centres globally, provides an important function in management education, but employing it effectively can often be a challenge. This book provides practical insights, tools and approaches for both case teaching and writing, drawing on perspectives from expert practitioners around the world.
This book aims to critically examine different approaches to using case studies in group-based, participant-centred learning environments, exploring good practices for case teaching and learning. It provides guidance for case writers on various approaches to structuring case data, presentational formats, and the use of technology in the construction of different types of cases. It also demonstrates the use of the case method as a tool for assessment, supporting students’ own development of cases to showcase good practice in organisations. The final section of this book showcases some of the resources available, providing links and reviews of additional material that can support future case teaching and writing practice, including publication.
The Case Study Companion is designed for lecturers using cases within their teaching across all management disciplines, as well as those training for Professional Development and Management Education qualifications. It will also be useful for postgraduate, MBA and Executive Education students wanting to make the most of case studies in their learning and assessments.
Table of Contents
Foreword by Richard McCracken
1. Why use a case study?
2. What makes a good case study?
3. Case Selection
4. Roles of the Case Tutor
5. Pre-Class Case Preparation
6. Approaches to Case Teaching
7. Integrating Multi-Media Cases
8. Live Cases
9. Using cases for Online Learning
10. Sources of Case Data
11. Case Structures
12. Case Enhancement
13. The Case Teaching Note
14. Approaches to Case Assessment
15. Guiding Students to Construct Their Cases
16. Circulating the Case to a Wider Audience
17. Getting your Case Study Published
18. Organisations Supporting Case Development
20. Case Materials
Scott Andrews is a Principal Lecturer in Leadership and Business at the University of Worcester, UK. He is an experienced case teacher and writer, having run over 150 case development programmes across more than 30 countries. He has been appointed a Senior Fellow of the Higher Education Academy in recognition of his contribution to the global development of the Case Method.
"A treasure trove of information, insights and practical ideas that you can use to become a well-rounded practitioner of the case method. Scott Andrews is a master case method tutor and takes you through the nuances of case writing and teaching in his inimitable style. I am impressed by the comprehensive coverage of the book that walks the reader through the traditional aspects of case method, and through to the present times when both case teaching and writing has evolved and adapted to keep pace with the advancements in digital technologies."
Debapratim Purkayastha, Professor & Director, ICFAI Business School Hyderabad, India
"[The author’s] insights, experience and enthusiasm for the case method shine through in this Case Study Companion. Those seeking to enhance the learning experience of others via this approach to teaching and learning will find it of great value."
Trevor Williamson, Case Workshop Tutor, The Case Centre, UK
"For many years Scott Andrews has distinguished himself not only as case teacher and author, but as someone who helped hundreds of educators from around the world to start with and to improve their own use of cases in class. It was about time that Scott finally put together his experiences in this book."
Urs Mueller, Associate Professor of Practice, SDA Bocconi School of Management, Italy
"With clear, brief explanations and many personal examples [Andrews] helps those new to the case method on their way and provides more experienced case teachers with concise frameworks helpful tips to professionalize their teaching with cases.... What shines through most clearly is Scott’s appreciative eye for the value of emerging insight and the value of playful exploration that he also finds at the core of the case method, which he harnesses by a professional attitude to minding the learning process. His personal style of writing with many anecdotes brings his own experience to the table and challenges his reader to also engage, explore and reflect. A stimulating read for all engaged in case method teaching."
Dr Bas Koene, Director of the RSM Case Development Centre, Rotterdam School of Management, Erasmus University Rotterdam, the Netherlands