1st Edition
The Consumerist Manifesto Advertising in Postmodern Times
By Martin P. Davidson
Copyright 1992
228 Pages
by
Routledge
228 Pages
by
Routledge
228 Pages
by
Routledge
Also available as eBook on:
Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s. The Consumerist Manifesto is the first book to examine the advertising process from within the agency itself, and from the wider perspective of advertising's dual relationship as both consumer and object,... Read more
Introduction; Chapter 1 Objects of Desire; Chapter 2 Designer Decades; Chapter 3 Martian Postcards; Chapter 4 Reasoning the Need; Chapter 5 Page Traffic; Chapter 6 Knocking Copy; Chapter 7 Lost in the Post;
Biography
Davidson, Martin P.
`The Consumerist Manifesto is a timely and very useful summary of most of the key intellectual issues underlying the functions and methods of advertising.' - Financial Times
