2nd Edition
The Crisis Manager Facing Disasters, Conflicts, and Failures
Part I: Preparing For an Era of Crises
1. An Era of Crises
2. Risk Management: Preparing For the Worst
3. Crisis Communication -- The Basics
4. Image Restoration Strategies in Crisis Communication
Part II: Crises of the Physical Environment
5. Natural Crises
6. Biological Crises
7. Technological Crises
8. Confrontation Crises
9. Crises of Malevolence
Part III: Crises of Management Failure
10. Crises of Mismanagement
11. Crises of Skewed Management Values
12. Crises of Deception
13. Crises of Management Misconduct
Part IV: Conclusions
14. Learning from Crises
Biography
Otto Lerbinger is Professor Emeritus at Boston University, specializing in corporate public affairs and applying the social sciences to management and communication. He holds a PhD in Economics and Social Science at the Massachusetts Institute of Technology.
"At last there is an excellent book on the management of crises, a text that clearly defines the risks and responsibilities which must be addressed and the complex and interrelated forces which are a part of our current society. In a true scholarly fashion, the references...flow easily as befits the work of a master teacher. Lerbinger's work stands alone..."
—Public Relations Review"The Crisis Manager is more than just another book offering managers models for preparing crises plans; it shows us how crises can affect an organization's reputation, even affecting profitability in the long run."
—Public Relations Quarterly
