1st Edition

The Culturally Customized Web Site

By Nitish Singh, Arun Pereira Copyright 2005
    176 Pages
    by Routledge

    176 Pages
    by Routledge

    In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:
    * First, to present a review and survey results on standardization/localization issues on the web
    * Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools
    * Third, to show readers the power and effectiveness of culturally customized websites

    This is the first book to address the issue of website standardization, localization—or what the authors refer to as “cultural customization”. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.

    Visit www.theculturallycustomizedwebsite.com

    Chapter 1: Culture: The New Imperative in Web Design
    Chapter 2: The Rationale for Cultural Customization
    Chapter 3: A Cultural Values Framework for Web Design
    Chapter 4: Cultural Customization: Individualism-Collectivism
    Chapter 5: Cultural Customization: Uncertainty Avoidance
    Chapter 6: Cultural Customization: Power Distance
    Chapter 7: Cultural Customization: Masculinity-Femininity
    Chapter 8: Cultural Customization: High-Low Context
    Chapter 9: Cultural Customization: The Future is Here


    Nitish Singh, Arun Perepson