The Culturally Customized Web Site: 1st Edition (Paperback) book cover

The Culturally Customized Web Site

1st Edition

By Nitish Singh, Arun Pereira

Routledge

176 pages

Purchasing Options:$ = USD
Paperback: 9780750678490
pub: 2005-04-06
$49.95
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Hardback: 9781138136151
pub: 2016-02-01
$180.00
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eBook (VitalSource) : 9780080481333
pub: 2005-04-18
from $24.98


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Description

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:
* First, to present a review and survey results on standardization/localization issues on the web
* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools
* Third, to show readers the power and effectiveness of culturally customized websites

This is the first book to address the issue of website standardization, localization—or what the authors refer to as “cultural customization”. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.

Visit www.theculturallycustomizedwebsite.com

Table of Contents

Preface
Chapter 1: Culture: The New Imperative in Web Design
Chapter 2: The Rationale for Cultural Customization
Chapter 3: A Cultural Values Framework for Web Design
Chapter 4: Cultural Customization: Individualism-Collectivism
Chapter 5: Cultural Customization: Uncertainty Avoidance
Chapter 6: Cultural Customization: Power Distance
Chapter 7: Cultural Customization: Masculinity-Femininity
Chapter 8: Cultural Customization: High-Low Context
Chapter 9: Cultural Customization: The Future is Here

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS043000
BUSINESS & ECONOMICS / Marketing / General