1st Edition
The Discourse of YouTube Multimodal Text in a Global Context
By Phil Benson
Copyright 2017
134 Pages
20 B/W Illustrations
by
Routledge
140 Pages
20 B/W Illustrations
by
Routledge
140 Pages
20 B/W Illustrations
by
Routledge
Also available as eBook on:
The Discourse of YouTube explores the cutting edge of contemporary multimodal discourse through an in-depth analysis of structures, processes and content in YouTube discourse. YouTube is often seen as no more than a place to watch videos, but this book argues that YouTube and YouTube pages can also be read and analysed as complex, multi-authored, multimodal texts, emerging dynamically from... Read more
1 Introduction
2 Multimodality
3 YouTube and new media discourse
4 Designing the YouTube website
5 Designing YouTube pages
6 Producing YouTube texts
7 YouTube in a global context
8 Conclusion
Biography
Philip Benson is Professor in the Department of Linguistics and Modern Languages and the City University of Hong Kong and Director of the Centre for Popular Culture and the Humanities.
