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The Economics of Quality, Grades and Brands (Routledge Revivals) book cover

1st Edition

The Economics of Quality, Grades and Brands (Routledge Revivals)

By Peter Bowbrick Copyright 1992
364 Pages
by Routledge

364 Pages
by Routledge

364 Pages
by Routledge
Also available as eBook on:
Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different... Read more

List of figures;  List of tables;  Introduction;  1. What is quality?  2. The product as a variable  3. What are brands and grades  4. What is search?  5. Brands as search  6. Sorting  7. Uniformity  8. Grades and search  9. Compulsory minimum standards: good or bad?  10. Price as an indicator of quality  11. Market effects  12. The costs of producing quality  13. The time dimension  14. Subjective attributes and objective characteristics  15. Errors in characteristics theory  16. The misuse of hedonic prices and costs  17. Approaches to the economics of quality;  Notes;  Bibliography;  Name index;  Subject index

Biography

Peter Bowbrick

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