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The End of Shops: Social Buying and the Battle for the Customer book cover

1st Edition

The End of Shops Social Buying and the Battle for the Customer

By Cor Molenaar Copyright 2013
210 Pages
by Routledge

210 Pages
by Routledge

210 Pages
by Routledge
Also available as eBook on:
Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers. Buying on the Internet 24/7 has become a real alternative to the local shop with its rigid opening hours and limited choice. So is there still a future for the traditional retailer? What are the latest developments in this environment and how can these... Read more
Contents: Introduction; The end of shops? Why it is no longer necessary to go to a shop!; The new buying behaviour: the consumer of today; Is there still a future for shops? The battle has commenced, with suppliers, customers and the internet; Webshops, the future for retail?The graas is always greener on the other side; Technology and retail: in times of change you have to get to know your customers; New concepts, new opportunities: you can't change the past but you can change the future!; The end of shops? A fable or reality?; Research on retailing and web retailing; Conclusion: fundamental changes needed for retailing; Afterword: save the shops - ten ways to attract customers; Index.

Biography

Professor Cor Molenaar is one of Holland's foremost business speakers and writers on the intersection of marketing and technology. He has been Professor in the department of Business Administration at the Rotterdam School of Management since 1999 and extended his fields to include e-Marketing and Distance Selling in 2007. Alongside his academic work, Cor Molenaar has been active as founder and director of consulting firm eXQuo, as Chairman of the Dutch RFID platform and of the Dutch foundation regulating security and warrantee systems for online retailers. Previously he has worked for companies including Ogilvy and Mather Dataconsult and Peppers and Rogers. He is author of a number of books in English and Dutch including e-Strategy (2000) and Interactive Marketing (1996) and Shopping 3.0 (2011). The Dutch edition of The End of Shops sold 5,000 copies within the first few months of publication.

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