List of Tables
Acknowledgements
1. Introduction
Luxury fashion
Market for art
Fine wine
Individuals, organizations and globalization
2. Luxury in historical context
Luxury as vice
Christianity and luxury
Money, markets and morality
The advent of capitalism
3. Industrialism, materialism and the birth of a consumer society
Culture of consumption
Industrialism
Home as domestic refuge and emblem of success
The dawn of mass consumption
Conclusion: Reconciling old and new
4. Mass production, mass consumption and new consumers of luxury
Mass production and mass consumption come of age
More money for workers to buy things
Selling the acquisitive lifestyle
Rethinking status
Inequality and materialism
What are people buying?
5. At Home in the Fields of Luxury: From artisan production to global brands
Luxury branding
Luxury goods firms
The business of fashion
Consolidation and growth
6. Art: From aesthetics to investment grade collateral
Art’s changing role
Market intermediaries: Auction houses and dealers
Modern art and the new marketplace
Revitalized auction houses and dealers become galleries
Is art a good investment?
Conclusion
7. Fine wine: Creating luxury in a bottle
Evaluating wine
Wine’s early history
Quality control
California’s early wine history
Napa’s rebirth
Cult Napa: luxury wines from the new world
Conclusion
8. Conclusion: Pilgrims on the luxury road
Bibliography
Index
Biography
Ian Malcolm Taplin is Professor of Sociology and International Studies at Wake Forest University and Visiting Professor at Kedge Business School, Bordeaux. He is the author of numerous articles and books on the organization of work in the clothing industry and the evolving structure of markets in the wine industry in Napa California, North Carolina and Bordeaux. He is the North American Editor of the Journal of Fashion Marketing and Management.
