The Future of Events Trends, Technologies, and Stakeholder Engagement

Introduction

1. AI as Novelty Strategic Management Tool for Future Digital Luxury Brand Events: Metaverse and NFTs—Agenda 2030

Vasco Santos, Bruno Sousa, Lara Mendes Bacalhau, Joana Neves, Ricardo Marcão, and Ana Vieira

2. Global Events and the Growth of International Tourism: A Case of Dubai, UAE

Narendra Kumar, Swati Sharma, and Gaurav Gupta

3. Impact of Sporting Events on Tourist Destinations: The Case of  Braga European City of Sport 2018

Cláudia Santos, Laurentina Vareiro, Bruno Sousa, Raquel Mendes, and Victor Figueira

4. The Impact of Cultural Events on the Identity, Sustainability and Image of Territories: The Case of the MDOC–Melgaço International Documentary Film Festival

Clara Vasconcelos, Bruno Barbosa Sousa, and Sónia Nogueira

5. Co-Creation of Religious Events: A Conceptual Model Using Flow Theory

Pinaz Tiwari and Prof Nimit Chowdhary

6. Emerging Trends of Artificial Intelligence in Event Management and Event Planning

Birendra Kishore Roy

7. Artificial Intelligence and Hybrid Events: Changing Virtual Event Experience

Subhadip Majumder and Narendra Kumar

8. Stakeholders Engagement in Future Events: Case Study of Malaysia

Asra Zaliza Asbollah, Hadezah Amit, and Anis Abd Razak

9. The Stakeholder Neglect in Tourism Activities: Local People

Gizem Özgürel and Oğuzhan Dülgaroğlu

10. Green and Smart Technologies in Events: Practices for Green Events

Meltem Altinay Ozdemir

11. Green Elegance: Incorporating Sustainability into Wedding Events

Charu Sheela Yadav and Malavika Bora

12. Organization of Major Music Events amid the Climate Crisis: Strategies for Risk Mitigation and Sustainability

Annaelise Fritz Machado, Janderson Damaceno Dos Reis, Joice Lavandoski, Bruno Barbosa Sousa, and André Luiz Lopes De Faria

13. Customer Engagement in AI-Driven Interaction: The Case of Chatbots in Event Management

Praveen Srivastava and Gautam Shandilya

14. Stakeholder Theory and Event Management

Deepa Shrivastava

15. Key Factors Leading to Service Interruptions in Events at Luxury Hotels in Delhi

Sidharth Srivastava, Savita Sharma, and Swati Sharma

16. Hybridizing Green Tourism: Case Study of Interventions to Promote Tourism in Uttarakhand, India

Chandramauli Dhaundiyal, Shruti Dhaundiyal, Shubhang Walia, and Mahesh Uniyal

17. Enhancing Event Success Through Collaboration: A Comprehensive Discussion on Collaboration Between Event Organizers and Stakeholders

Swati Shah, Devendra Krishana Bhatt, and Ashok Kumar

18. Rural Wine Tourism Events in Andradas, MG, Brazil, Through the Lens of Social Innovation: A Possibility of Community Economic Development?

Annaelise Fritz Machado, Janderson Damaceno Dos Reis, André Luiz Lopes De Faria, and Joice Lavandoski

19. Exploring the Influence of Cultural Events on Cities: The Case of Perlim, The Largest Christmas Theme Park in Portugal

Cátia Coelho and Ana Estima

Biography

Narendra Kumar, PhD, is associated with the Amity Institute of Travel and Tourism, Amity University, India. He has over 24 years of industry and academic experience, during which he has made significant contributions to the area of tourism education. He has been invited to speak at numerous conferences and seminars on tourism and related fields, and his current research focuses on student mentoring. Dr. Kumar’s previous works include the edited book Tourist Behavior: Past, Present, and Future (Apple Academic Press) as well as several other books. He is a reviewer for many scientific conferences and international journals, including Current Issues in Tourism.

Swati Sharma, PhD, is an Associate Professor at the Amity Institute of Travel & Tourism, Amity University, India. With 18 years of experience in travel and tourism academia and industry, she has made significant contributions to the area of tourism. Dr. Sharma has a strong interest in MICE (meetings, incentives, conferences, and exhibitions) tourism and destination image and has published extensively on related topics. She has been invited to speak at numerous conferences and seminars on tourism and related fields. Dr. Sharma’s previous works include editing the book Tourist Behavior: Past, Present, and Future (Apple Academic Press), and others.

Bruno Barbosa Sousa, PhD, is a Professor at the Polytechnic Institute of Cávado and Ave, Barcelos, Portugal, where he is also Head of the Master’s Program in Tourism Management. He was formerly a market analyst at Sonae Distribuição, Modelo e Continente, S.A., and he was a marketing assistant for the Jornal O Jogo at Controlinveste. He is the author or co-author of several papers and is an editorial board member and an ad-hoc reviewer for several scientific journals. He is also a member of the scientific committees of several national and international congresses and conferences.