1st Edition
The Intimate Supply Chain Leveraging the Supply Chain to Manage the Customer Experience
By David Frederick Ross
Copyright 2008
304 Pages
36 B/W Illustrations
by
Auerbach Publications
304 Pages
by
Auerbach Publications
Also available as eBook on:
The growing power being exercised by today’s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of supply chain management (SCM). It’s no longer so much about improving the manufacturing process as it is improving the point and speed of contact and the continued interaction that you have with your... Read more
The Revolution in Customer Management: Becoming Intimate with Today’s Customer
What’s Going on with Today’s Customer?
Dimensions of Customer Management
Summary and Transition
Endnotes
Learning to Grow and Prosper in a Global Economy: Realities of Supply Chain Management in the Twenty-First Century
Basis of Globalization—A Primer
Activating Customer Value in a Global Economy
Summary and Conclusion
Endnotes
The Enabling Power of Supply Chains: Leveraging the Process Value Chain to Support Customer Intimacy
SCM Foundations
Summary and Transition
Endnotes
Designing and Maintaining a Delivery Channel: Creating Value Delivery Networks to Drive Customer Intimacy
Value Delivery Networks—An Overview
Types of Value Delivery Network Intermediaries
Role of the Value Delivery Network
Value Delivery Network Decisions
Summary and Transition
Endnotes
The Evolving Supply Chain: From Logistics to the Lean Supply Chain
Supply Chain Management—An Overview
SCM Process Approaches
Lean Supply Chain Management
Summary and Transition
Endnotes
The Adaptive, Demand-Driven Supply Chain: Using the Supply Chain to Manage Risk
Managing Risk in the Lean Supply Chain
Advent of the Adaptive, Demand-Driven Supply Network
Competencies of the Adaptive, Demand-Driven Network
6.4 Summary and Transition
Endnotes
The Intimate Supply Chain: Using the Supply Chain to Manage the Customer Experience
Basics of Customer Experience Management
Intimate Supply Chain Competencies
Summary and Transition
Endnotes
Structuring the Intimate Supply Chain: Differentiating Your Supply Chain by Engaging Today’s Customer
Economics of Intimate Supply Chains
Intimate Supply Chain Strategies
Summary and Transition
Endnotes
Methods and Technologies: Applying Methods and Technologies to Build Intimate Supply Chains
The Quest for Customer Intimacy
Working with Customer Management Technologies
Intimate Customer Management Best Practices
Summary
Endnotes
Afterword
Index
What’s Going on with Today’s Customer?
Dimensions of Customer Management
Summary and Transition
Endnotes
Learning to Grow and Prosper in a Global Economy: Realities of Supply Chain Management in the Twenty-First Century
Basis of Globalization—A Primer
Activating Customer Value in a Global Economy
Summary and Conclusion
Endnotes
The Enabling Power of Supply Chains: Leveraging the Process Value Chain to Support Customer Intimacy
SCM Foundations
Summary and Transition
Endnotes
Designing and Maintaining a Delivery Channel: Creating Value Delivery Networks to Drive Customer Intimacy
Value Delivery Networks—An Overview
Types of Value Delivery Network Intermediaries
Role of the Value Delivery Network
Value Delivery Network Decisions
Summary and Transition
Endnotes
The Evolving Supply Chain: From Logistics to the Lean Supply Chain
Supply Chain Management—An Overview
SCM Process Approaches
Lean Supply Chain Management
Summary and Transition
Endnotes
The Adaptive, Demand-Driven Supply Chain: Using the Supply Chain to Manage Risk
Managing Risk in the Lean Supply Chain
Advent of the Adaptive, Demand-Driven Supply Network
Competencies of the Adaptive, Demand-Driven Network
6.4 Summary and Transition
Endnotes
The Intimate Supply Chain: Using the Supply Chain to Manage the Customer Experience
Basics of Customer Experience Management
Intimate Supply Chain Competencies
Summary and Transition
Endnotes
Structuring the Intimate Supply Chain: Differentiating Your Supply Chain by Engaging Today’s Customer
Economics of Intimate Supply Chains
Intimate Supply Chain Strategies
Summary and Transition
Endnotes
Methods and Technologies: Applying Methods and Technologies to Build Intimate Supply Chains
The Quest for Customer Intimacy
Working with Customer Management Technologies
Intimate Customer Management Best Practices
Summary
Endnotes
Afterword
Index
Biography
David Frederick Ross
