The Journey to a Personal Brand  book cover
1st Edition

The Journey to a Personal Brand

ISBN 9781138561700
Published December 19, 2017 by Routledge
174 Pages

USD $73.95

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Book Description

Transitions in life are now a reality for everyone. This book takes you through the journey to create your own Personal Brand and take ownership of and address these transitions based on your values, career, skills, knowledge and aims.

A Personal Brand is a positive in the reader’s life – professionally, personally and psychologically. It builds people’s confidence and is founded on who they are, their achievements and successes, as well as their technical and person-to-person skills. Drawing upon well-known Personal Brands, including Walt Disney, Nelson Mandela and Steve Jobs, The Journey to a Personal Brand forces readers to reevaluate themselves critically and honestly. Readers are guided through creating a distinctive brand from scratch through to launching it on digital media.

This intensely practical guide is essential reading for the professional, the return-to-worker, the student and early retiree alike or those wishing to improve their life and bring added value to their careers, personal profile or reputation.

Table of Contents

Dedication, Acknowledgement, Foreword, List of Figures, List of Personal Brands, Chapter 1 An ever changing World, Chapter 2 From Brands to Personal Branding, Chapter 3 The Personal Brand Equation, Chapter4 Creating a Personal Brand Profile, Chapter 5 Getting into the detail of the Personal Brand profile, Chapter 6 Giving your Brand superior competitive, Chapter 7 Honing the Building Block of your Personal Brand, Chapter 8 The Archetypes that shape your personal brand, Chapter 9 Your Personal Brand value proposition, Chapter 10 Your Personal Brand Narrative, Chapter11 Launching your over the Digital Parapet, Chapter 12 Content is nothing without Context, Chapter 13 Overview of the Personal Brand development process

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Douglas Commaille ran his own consultancy for 17 years in which time he realised that treating brands as inanimate missed a market for focusing on individuals in transition periods in their lives and careers. He has extensive experience working with organisations globally to encourage their creative, commercial and strategic acuity and has developed a deep understanding of people and cultures.


"Douglas Commaille has created a straightforward guide to applying his branding philosophy and practice to an individual, citing many useful examples from past and present. Anyone wishing to improve their market awareness will welcome this book." Jack Berkovi, author and previously Head of Brand and Client Care at Grant Thornton

"The author has a particular knack of presenting clearly, understandably and logically new marketing and branding concepts which have been waiting for someone to make them accessible and deployable for some considerable time" Chris Delger FRSA, former Brand Manager, Beecham/GlaxoSmithKline, former Head of Brand, Parcelforce and former Head of Commercial Policy, Royal Mail