The Magic of Fashion: Ritual, Commodity, Glamour, 1st Edition (Paperback) book cover

The Magic of Fashion

Ritual, Commodity, Glamour, 1st Edition

By Brian Moeran


253 pages

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Purchasing Options:$ = USD
Paperback: 9780367356316
pub: 2019-10-29
Hardback: 9781629583723
pub: 2015-10-15
eBook (VitalSource) : 9781315417974
pub: 2016-06-16
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Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.

Table of Contents

Chapter 1: First Look: Fashion’s Siamese Twins Chapter 2: Points of View Chapter 3: A Word from Your Editor: Affording the Fashion Magazine Chapter 4: Theoretical Bling: Ensemblages of Enchantment, Masters of Illusion Chapter 5: People Are Talking About… Chapter 6: In every Issue: Women at the Masthead, Balancing Acts, and Custard Journalism Chapter 7: Magical System: Performing Magic Chapter 8: Shamans and Spells: A Pared-down Aesthetic Chapter 9: Beauty Mantras: Horsey Chic and Enchanting Technologies Chapter 10: Mane Charms: Sexy Hair and Scented Apes Chapter 11: Smellbound Alchemy: OMG! Or Eau My God! Chapter 12: Last Word References Index

About the Author

Brian Moeran

About the Series

Anthropology & Business

Crossing boundaries, innovating praxis
Both anthropology and business work at the forefront of culture and change. As anthropology brings its concerns with cultural organization and patterns of human behavior to multiple forms of business, a new dynamic of engagement is created. In addition to expanding interest in business as an object of study, anthropologists increasingly hold positions within corporations or work as independent consultants to businesses. In these roles, anthropologists are both redefining the discipline and innovating in industries around the world. These shifts are creating exciting cross-fertilizations and advances in both realms: challenging traditional categories of scholarship and practice, pushing methodological boundaries, and generating new theoretical entanglements. This series advances anthropology's multifaceted work in enterprise, from marketing, design, and technology to user experience research, work practice studies, finance, and many other realms.

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Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Anthropology / General