The Magic of Fashion : Ritual, Commodity, Glamour book cover
SAVE
$14.99
1st Edition

The Magic of Fashion
Ritual, Commodity, Glamour





ISBN 9780367356316
Published October 29, 2019 by Routledge
253 Pages

 
SAVE ~ $14.99
was $49.95
USD $34.97

Prices & shipping based on shipping country


Preview

Book Description

Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.

Table of Contents

Chapter 1: First Look: Fashion’s Siamese Twins Chapter 2: Points of View Chapter 3: A Word from Your Editor: Affording the Fashion Magazine Chapter 4: Theoretical Bling: Ensemblages of Enchantment, Masters of Illusion Chapter 5: People Are Talking About… Chapter 6: In every Issue: Women at the Masthead, Balancing Acts, and Custard Journalism Chapter 7: Magical System: Performing Magic Chapter 8: Shamans and Spells: A Pared-down Aesthetic Chapter 9: Beauty Mantras: Horsey Chic and Enchanting Technologies Chapter 10: Mane Charms: Sexy Hair and Scented Apes Chapter 11: Smellbound Alchemy: OMG! Or Eau My God! Chapter 12: Last Word References Index

...
View More

Author(s)

Biography

Brian Moeran