The Management of Arts & Culture
About the Book Series
Arts Administration and Management in the Americas account for a significant share of the global economy and working in these sectors is proving increasingly popular for graduates across a wide array of educational institutions. Business and Management skills are a vital part of the future of these interdisciplinary sectors, and there is a growing number of degree schemes reflecting this.
This series will provide a range of relatively short texts to cover the core modules taught on these degree schemes. Each book will be core reading for dedicated modules as well as secondary reading on related modules. With consistent production quality, pedagogical features and writing style, the series will prove to be a trustworthy source of educational resources in this important discipline.
Arts Administration, Arts Management, and Cultural Policy: Assemblage, Structure, and Maturity of the U.S. Field
1st Edition
Edited
By Jennifer Novak-Leonard, Rachel Skaggs
November 27, 2026
Arts Administration, Arts Management, and Cultural Policy: Assemblage Structure and Maturity of the U.S Field examines the intentional and incidental interweaving of histories, theories, and practices that comprise the U.S. field of arts administration, arts management, and cultural policy. In a ...
Innovation Branding: From Theory to Practice
1st Edition
By Itzhak Mashiah
October 26, 2026
Innovation Branding explores how “innovation” has evolved from a buzzword into a powerful cultural, rhetorical, and strategic force. Today, the word is more than a descriptor—it signals how brands, organizations, and even nations differentiate themselves, justify investments, and project ...
The New Arts Entrepreneur: Navigating the Arts Ecologies
1st Edition
By Gary Beckman
July 07, 2021
The New Arts Entrepreneur is the first uniquely designed pedagogy for arts entrepreneurship educators and students. Melding an arts-first approach with understandable entrepreneurial concepts and newly formulated tools, the text helps arts students to envision themselves as an entrepreneurial CEO, ...