1st Edition

The New Arts Entrepreneur
Navigating the Arts Ecologies

  • Available for pre-order. Item will ship after May 16, 2021
ISBN 9781138314214
May 16, 2021 Forthcoming by Routledge
208 Pages 9 B/W Illustrations

USD $42.95

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Book Description

The New Arts Entrepreneur is the first uniquely designed pedagogy for arts entrepreneurship educators and students. Melding an arts-first approach with understandable entrepreneurial concepts and newly formulated tools, the text helps arts students to envision themselves as an entrepreneurial CEO, not simply another random entrepreneur flailing through a maze of well-worn entrepreneurial suggestions that don't fit.

At the core of the text are the entrepreneurial ecologies of the arts. The ecologies provide a framework to envision an entrepreneurial horizon for almost any arts-based business, included those ventures seeking to impact the production of art. In addition to this revolutionary framework, the text also introduces tools designed to compliment the ecologies.

Designed with arts students in mind, it accomplishes two critical tasks not found in other textbooks: venture sustainability and decision-making. This newly developed approach focuses on the decision-making required to sustain new arts ventures and will be of interest to arts students from all disciplines.

Table of Contents


Part 1: Arts Venture Creation

1. Business and Incorporation Models in the Arts

2. Startup Models in the Arts

3. Creating a Plan: Startup and Business Architecture

4. Estimating Revenue and Expenses

Part 2: The Basic Arts Ecologies

5. Understanding the Entrepreneurial Ecology of the Arts (EEA)

6. An Overview of the Arts Ecologies

7. Basic Arts Ecologies

8. Using the EEA

Part 3: Advanced Arts Ecologies

9. The Advanced Arts Ecologies: Extending the Model

10. Using the Advanced Ecologies

Part 4: Tools

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Gary D. Beckman is Director of Entrepreneurial Studies in the Arts at North Carolina State University, USA.


      "A first-of-its-kind for aspiring arts entrepreneurs, this accessible and insightful textbook book will help shape the field of arts entrepreneurship. The book stands to be a seminal text, which will make a lasting contribution to arts entrepreneurs’ careers in today’s creative economy."

      James D. Hart, Director of Arts Entrepreneurship, Southern Methodist University, USA

      "Gary Beckman’s novel take on Arts Entrepreneurship, through his development of the Arts Ecologies, provides a brilliant yet accessible skills kit for future potential arts practitioners to orientate themselves business-wise in their distinct environments; thereby empowering them to create viable arts ventures. It will certainly become an essential tool for surviving the modern age as a freelance arts practitioner."

      Paul Loeb van Zuilenburg, University of Pretoria, South Africa and The South African City Orchestras

        "Arts Entrepreneurship gives students a new way to think about creating their arts venture. Moving away from the business school textbook, this book is written for arts entrepreneurs by an arts entrepreneur. The ecology metaphor encourages students to explore the sustainability of their arts venture in a whole new way."

        Todd A. Stuart, Associate Teaching Professor, Director of Arts Management & Entrepreneurship, Miami University, USA