Introduction
Part 1: Arts Venture Creation
1. Business and Incorporation Models in the Arts
2. Startup Models in the Arts
3. Creating a Plan: Startup and Business Architecture
4. Estimating Revenue and Expenses
Part 2: The Basic Arts Ecologies
5. Understanding the Entrepreneurial Ecology of the Arts (EEA)
6. An Overview of the Arts Ecologies
7. Basic Arts Ecologies
8. Using the EEA
Part 3: Advanced Arts Ecologies
9. The Advanced Arts Ecologies: Extending the Model
10. Using the Advanced Ecologies
Part 4: Tools
Biography
Gary D. Beckman is Director of Entrepreneurial Studies in the Arts at North Carolina State University, USA.
"This textbook provides faculty and students with comprehensive frameworks to consider both the internal and external variables affecting the myriad decisions required to launch and run a successful creative practice as a creative venture." Stephen Rueff, The Journal of Arts Management, Law, and Society
"A first-of-its-kind for aspiring arts entrepreneurs, this accessible and insightful textbook book will help shape the field of arts entrepreneurship. The book stands to be a seminal text, which will make a lasting contribution to arts entrepreneurs’ careers in today’s creative economy." James D. Hart, Director of Arts Entrepreneurship, Southern Methodist University, USA
"Gary Beckman’s novel take on arts entrepreneurship, through his development of the Arts Ecologies, provides a brilliant yet accessible skills kit for future potential arts practitioners to orientate themselves business-wise in their distinct environments; thereby empowering them to create viable arts ventures. It will certainly become an essential tool for surviving the modern age as a freelance arts practitioner." Paul Loeb van Zuilenburg, University of Pretoria, South Africa and The South African City Orchestras
"Moving away from the business school textbook approach, this book is written for arts entrepreneurs by an arts entrepreneur. The ecology metaphor encourages students to explore the sustainability of their arts venture in a whole new way." Todd A. Stuart, Associate Teaching Professor, Director of Arts Management & Entrepreneurship, Miami University, USA
